Job Summary
We are seeking a creative and results-driven Marketing Specialist to join our dynamic team. The ideal candidate will have a strong background in digital marketing and e-commerce, with expertise in SEO, content creation, and analytics. This role requires a blend of strategic thinking and hands-on execution to enhance our online presence and drive engagement across various platforms.
Responsibilities
- Develop and implement effective digital marketing strategies to increase brand awareness and drive traffic to our website.
- Conduct keyword research and optimize website content for SEO to improve search engine rankings.
- Manage e-commerce initiatives, including product listings, promotions, and customer engagement strategies.
- Create visually appealing graphics and marketing materials using Adobe Photoshop and the Adobe Creative Suite.
- Utilize WordPress for website updates, blog posts, and landing page creation.
- Analyze campaign performance using Google Analytics and provide actionable insights for continuous improvement.
- Execute email marketing campaigns to nurture leads and enhance customer relationships.
- Manage paid advertising campaigns on Google Ads, Facebook Advertising, and other platforms to maximize ROI.
- Collaborate with cross-functional teams to ensure cohesive branding and messaging across all channels.
- Stay updated on industry trends, tools, and best practices in digital marketing.
Qualifications
- Bachelor’s degree in Marketing, Communications, or a related field preferred.
- Proven experience in digital marketing with a focus on e-commerce strategies.
- Proficiency in SEO techniques, keyword research, and analytics tools such as Google Analytics.
- Familiarity with HTML, CSS, JavaScript, and SQL is a plus.
- Strong graphic design skills with experience in Adobe Photoshop and Adobe Creative Suite.
- Experience with email marketing platforms and campaign management.
- Knowledge of Google AdWords and Facebook Advertising best practices.
- Excellent written and verbal communication skills with attention to detail.
- Ability to work independently as well as collaboratively within a team environment. Join us as we strive to elevate our brand through innovative marketing strategies!
Job Type: Full-time
Pay: $19.50-$25.00 per hour
Expected hours: 40 per week
Work Location: In person