Position: Marketing Specialist
Location: Richmond, BC
Employment Type: Full-Time
Compensation: Competitive, based on experience and availability
Job Overview
As a Marketing Specialist, you will play a key role in lead generation, digital marketing, customer engagement, and content creation. Your work will directly support the dealership's visibility, brand reputation, and sales conversions through effective marketing initiatives and relationship-building efforts. Duties include:
Key Responsibilities
- Lead and expand buy-in and rental programs through targeted marketing and relationship-building
- Maintain and update internal website content to ensure accuracy and engagement
- Generate and qualify leads across multiple channels: walk-ins, calls, emails, and social media
- Plan and execute digital campaigns to drive growth and boost brand visibility
- Manage social media presence with strategic content creation, scheduling, and engagement
- Create high-quality, SEO-optimized listings with photos, videos, and descriptions
- Monitor and analyze key metrics (e.g., engagement, conversions, ROI); report regularly to management
- Use data insights to refine marketing strategies and support business goals
- Collaborate with sales and leadership teams to improve lead conversion and customer experience
Qualifications
- 1–5 years' experience in marketing, sales, or lead generation (automotive industry an asset)
- Proficient in Google Analytics, Meta Suite, and related tools
- Familiarity with Auto Trader, CarGurus, and similar platforms is a plus
- Creative, detail-oriented, and a strong communicator
- Self-driven with excellent time management and multitasking skills
- Valid Class 5 driver’s license; able to work on-site and in the field
Why Join UC Auto Ltd.?
- Competitive salary with performance incentives.
- Health benefits following 3‑month probation.
- On‑site snack and coffee bar.
- Professional development and advancement opportunities.
Apply Now
If you take pride in your work, enjoy being around vehicles, and want to be part of a growing company that puts people first, we’d love to hear from you.
Job Type: Full-time
Pay: $4,000.00-$6,000.00 per month
Benefits:
- Extended health care
- On-site parking
- Paid time off
Work Location: In person