Growth Marketing Specialist

About us:

PurposeMed was founded in 2019 with the mission of improving access to complex care for underserved communities. We’ve grown quickly in our first few years, and now our exceptional team serves thousands of patients each month across our multiple verticals.

PurposeMed consists of three complex care business units: Freddie, Frida, and Foria, and partners with Affirming Care Pharmacy. Freddie is focused on improving sexual health through education, prevention, and treatment with a focus on the LGBTQ2S+ community—we’re the #1 rated PrEP provider in North America, serving patients in both Canada and the USA! Frida is changing the lives of patients with easier access to adult ADHD diagnosis, and fast and affordable treatment. Foria Clinic provides trans, non-binary, and gender-diverse Canadians with gender-affirming healthcare. Affirming Care Pharmacy is a specialty pharmacy with locations in Calgary, Alberta, and Mississauga, Ontario. This partnership provides our patients with an end-to-end healthcare experience, from treatment, to prescription delivery, to continuous affirming care.

We’re proud to be ranked #2 on Deloitte’s 2024 list of Canada’s 50 fastest-growing tech companies and recognized as one of Canada’s Most Admired Corporate Cultures for two consecutive years. Driven by a strong mission, our team is passionate about making healthcare accessible to those who need it most—and we make sure to have fun along the way!

Permanent, full-time opportunity

Location - Remote (Canada)

Though we have an office based in Calgary, this is a remote position that is open to candidates across Canada. PurposeMed's office is located on the unceded and traditional territories of the peoples of the Treaty 7 region which includes the nations of the Siksika, the Piikani, the Kainai, the Îethka Stoney Nakoda which consists of the Chiniki, Bearspaw, and Good Stoney Bands, and people of the Tsuut’ina First Nation. The city of Calgary is also homeland to the historic Northwest Métis and to the Otipemisiwak Métis government, Métis Nation Battle River Territory, Nose Hill Métis District 5 and Elbow Métis District 6.

Who we hope to find:

PurposeMed is looking for a Growth Marketing Specialist who can manage the strategy and growth of our acquisition channels. Reporting into the Director, Performance Marketing, your goal will be to scale and optimize these channels to ultimately serve more patients across Freddie in both the US & Canada. You’ll identify opportunities, conduct experiments, and collaborate with the marketing and product growth teams.

In this role, you’ll make an impact by:

Executing & Owning Paid Channels (50%): 

• Taking full ownership of Meta, TikTok and other paid social channels, driving performance through hands-on management and strategic oversight
• Monitoring campaign pacing, performance, and troubleshooting delivery issues
• Maintaining and updating a campaign calendar across creative, copy, targeting, objectives, and landing pages
• Leading weekly reporting: channel performance summaries, creative insights, and test learnings
• Collaborating closely with external platform reps (e.g., Meta, TikTok)

Strategically Testing & Optimizing (20%): 

• Using data and experimentation to fuel performance and push boundaries on what paid acquisition can do
• Developing and executing hypotheses-driven experiments across channels
• Proactively identifying opportunities to improve CAC, conversion rates, and creative effectiveness
• Analyzing results to optimize budget allocation and inform strategic decisions
• Building and sharing creative testing reports with Brand and Growth teams

Collaborating Creatively & Cross-Functionally (30%)

• Translating performance insights into creative and strategic direction for internal partners
• Writing data-informed briefs for creative teams and freelancers
• Collaborating with the Brand team on influencer content used in paid media
• Coordinating timelines and deliverables across content production workflows

We need someone who has:

• 2+ years experience working in Performance or Growth Marketing who is able to manage multiple ad accounts with confidence
• Experience working with Meta Ads Manager and TikTok Ads Manager
• Strong data analytics skills and experience with tools like Google Analytics, Excel/Google Sheets, and ad platform dashboards
• An experimentation mindset and a familiarity with A/B testing
• Excellent written and verbal communication, with the ability to tailor your message to stakeholders with different levels of technical knowledge
• Comfort in a fast-paced startup environment, with the ability to pivot and adapt quickly when necessary

It would also be great if you have:

• Experience working at a high-performing startup
• Experience working with influencers and content creators for conversion-focused campaigns
• Experience with other digital ad platforms (e.g. Reddit, Google, Snap, etc.)
• Knowledge of SQL

Compensation:

• $87,000 - $102,000 CAD / a year
• Earn stock options through our Equity Incentive Plan—connect your efforts to PurposeMed’s growth as we work together to improve the lives of our patients across North America.
• The compensation listed above refers to a yearly base salary that may vary depending on a candidate's relevant qualifications, knowledge, competencies and work experience, and other factors including market conditions. Base pay is just one aspect of our total rewards at PurposeMed—see our other exciting benefits below!

Do you think you could be our next Growth Marketing Specialist? We look forward to seeing your application!

#LI-Remote

Why you should join us:

• Be part of a team of great people who don’t take themselves too seriously. While we’re serious about the problems we solve, we believe in having fun along the way.
• Make an impact, every single day. We’re providing compassionate, affirming care to many people who have never received the proper support before. 
• Be confident in bringing your whole self to work. Inclusivity is core to how we take care of our patients, our teammates, and ourselves. We create spaces that are safe and affirming. 

What we’re offering (based on full-time, permanent roles in Canada): 

Work/life flexibility and time off:

• Work flexibly within a team that’s remote friendly; we believe that work should fit around your life*
• 20 vacation days and a team that will remind you to use them!
• Annual winter break closure

Care for your physical and mental health:

• Extended medical, dental, and vision care starting on your first day of work!
• 8 wellness days
• $500 health and wellness spending account
• $2,000 mental health coverage with additional free online counseling through Inkblot Therapy and FeelingBetterNow mental health assessments
• $20,000 of lifetime coverage for gender-affirming care and procedures

Investment in your learning and growth: 

• $500 learning fund to use towards courses and other professional development
• Our unique People Potential program, in which you'll partner with your manager to identify opportunities to grow and achieve your full potential

Family care:

• $3,400 lifetime coverage for fertility drugs 
• Parental leave program for birthing and non-birthing parents–your choice of: 
• Short term: 4 weeks off to use flexibly in your first year of parenting
• Long-term: 13 weeks EI top-up

Eligible team members and their dependents** also receive no-cost access to PurposeMed’s services:

• Freddie: PrEP assessment and follow-up appointments
• Frida: ADHD assessment
• Foria: Gender-affirming care services 

If you are looking for a place that sparks your creativity, helps others, and will push you to be your best, then you’ll love PurposeMed.

PurposeMed is committed to being an equal-opportunity employer, and we highly encourage those from excluded and marginalized communities to apply. This includes groups such as (but not limited to): Indigenous, Black, and racialized communities, trans and non-binary, LGBTQ2S+, disabled, and HIV-positive people. You don’t have to check every single box above. If the job description gets you excited and you think you could contribute your expertise to our team—we hope you’ll apply!

*Most of our roles are performed virtually from home across Canada. Team members working onsite at Affirming Care pharmacies do need to be physically present.

**Permanent team members (employees) and their dependents are eligible, however, the person receiving the assessment must live in a province or state in which Freddie, Frida, or Foria operates, and be over the age of 18. Additional restrictions apply.