Who we are
In a world where acquisition costs are skyrocketing, funding is scarce, and ecommerce merchants are forced to do more with less, the most innovative DTC brands understand that subscription strategy is business strategy.
Recharge is simplifying retention and growth for innovative ecommerce brands. As the #1 subscription platform, Recharge is dedicated to empowering brands to easily set up and manage subscriptions, create dynamic experiences at every customer touchpoint, and continuously evaluate business performance. Powering everything from no-code customer portals, personalized offers, and dynamic bundles, Recharge helps merchants seamlessly manage, grow, and delight their subscribers while reducing operating costs and churn. Today, Recharge powers more than 20,000 merchants serving 100 million subscribers, including brands such as Blueland, Hello Bello, LOLA, Chamberlain Coffee, and Bobbie—Recharge doesn’t just help you sell products, we help build buyer routines that last.
Recharge is recognized on the Technology Fast 500, awarded by Deloitte, (3rd consecutive year) and is Great Place to Work Certified.
Overview
As our Director, Brand & Content Marketing, you’ll be the steward of Recharge’s masterbrand and the architect of the stories that make us unforgettable. You’ll lead a multidisciplinary team spanning brand design, campaigns, and editorial content.
Please note: this is a hybrid role, based out of our Toronto office.
What you’ll do
- Define and evolve Recharge’s brand identity and narrative across every channel and asset.
- Drive full-funnel brand expression: from high-impact hero moments to nuanced microcopy and motion.
- Lead, inspire and scale our Brand team —writers, campaign managers and content producers—with an eye toward excellence, consistency, and emotional impact.
- Partner with Product Marketing, Demand Gen, and Partnerships to deliver breakthrough campaigns that speak to both DTC founders and enterprise buyers.
- Manage and evolve our voice, tone, and visual identity to show—not just tell—what we stand for.
- Collaborate with external agencies and freelancers when needed, but build internal creative muscle that can run fast and punch above its weight.
What you’ll bring
- Have 8–12+ years of experience in brand, creative, and content leadership, ideally in B2B SaaS, DTC tech, or agency roles serving bold brands.
- Are a strategic creative—you can shape a brand platform, not just write a great headline or layout a good deck.
- Think in systems—how brand expression connects across web, campaigns, product, events, and social.
- Love brand strategy but sweat the craft. Words, typography, and design quality matter deeply to you.
- Understand storytelling as go-to-market—you can translate positioning into provocative narratives that make customers feel something.
- Are fluent in brand team dynamics: hiring, feedback, coaching, prioritization, and process without bureaucracy.
- Have launched brands or rebrands and know how to bring a vision to life at every level.
- Believe that Brand is a revenue driver—not a cost center.
What Success Looks Like
- A unified Recharge brand that turns heads, earns love, and builds trust from Series A brands to scaled enterprises.
- A nimble, empowered creative team producing work that makes customers stop scrolling and start buying.
- Bold, story-led content that turns our platform into a magnet for changemakers.
- A visual and verbal identity that becomes iconic in commerce—on par with the brands we serve.
Why You’ll Love It Here
- You’ll work on a brand that actually matters—to founders, to consumers, to the world we want to live in.
- You’ll shape a category, not follow one.
- You’ll be surrounded by curious, mission-driven humans who care about doing great work.
- And you’ll get to build a brand that powers products that become movements.
Compensation
Recharge’s compensation offerings are grounded in a pay-for-performance philosophy that recognizes exceptional individual and team performance. Salary ranges are designed to be competitive and aligned with country specific practices, while individual compensation is determined by skills, qualifications, and experience. The compensation listed is not inclusive of any equity and benefits that might exist in your total compensation package.
- Hiring range in the US
$ 200,000 - $ 250,000 - Hiring range in Canada
$ 190,000 - $ 240,000
Application window anticipated to close: 9/29/2025. If you’re interested in this opportunity, please submit an application as soon as possible.
Benefits at a Glance:
- Medical, dental and vision plans
- Retirement plan with employer contribution
- Flexible Time Off
- Paid Parental Leave
- Monthly Remote Life and Merchant stipends
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Recharge Payments is an equal opportunity employer. In addition to EEO being the law, it is a policy that is fully consistent with our principles. All qualified applicants will receive consideration for employment without regard to status as a protected veteran or a qualified individual with a disability, or other protected status such as race, religion, color, national origin, sex, sexual orientation, gender identity, genetic information, pregnancy or age. Recharge Payments prohibits any form of workplace harassment.
Transparency in Coverage
This link leads to the Anthem Blue Cross machine-readable files that are made available in response to the federal Transparency in Coverage Rule and includes network negotiated rates for all items and services; allowed amounts for OON items, services and prescription drugs; and negotiated rates and historical prices for network prescription drugs (delayed). EIN 80-6245138. This link leads to the Kaiser machine-readable files.
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