Role: Director of Marketing for Marketing Agency
Location: Canmore, AB
Type: Full-Time
Compensation: Based on experience
We’re on the lookout for a visionary Director of Marketing who can lead with strategy, build meaningful partnerships, and drive growth across multiple channels. If you’re obsessed with brand cohesion, data-backed decision-making, and implementing modern marketing tools (including AI), we want to talk to you.
Who You Are
You’re a sharp, creative, and analytical marketing leader with a strong understanding of both the art and science of building brands. You’re not afraid of big goals, and you thrive in fast-paced, high-impact environments. You love thinking long-term—but you’re also willing to roll up your sleeves and execute.
Key Responsibilities
Partnership Development
- Identify and nurture strategic brand, vendor, and content partnerships
- Negotiate mutually beneficial collaborations with aligned businesses
- Leverage partnerships to drive audience growth and cross-promotional efforts
Marketing Strategy & Leadership
- Own and execute a comprehensive marketing strategy aligned with company goals
- Lead marketing planning across multiple divisions and brands
- Track KPIs and adjust tactics in real-time to optimize performance
AI Implementation & Automation
- Research and integrate AI tools to improve marketing workflows
- Develop automations for customer journeys, content generation, and reporting
- Collaborate with internal teams to scale personalization through technology
SEO & Data Analytics
- Oversee all SEO initiatives—on-page, technical, and content
- Use Google Analytics, Search Console, and other tools to drive traffic and conversions
- Translate insights into action: content, web optimization, ad strategy
Email Marketing & List Growth
- Manage email marketing strategy, segmentation, and automation
- Grow and maintain healthy, high-performing subscriber lists
- Design campaigns that drive engagement, nurture leads, and increase conversions
Brand Cohesion & Content Oversight
- Ensure brand consistency across all channels and campaigns
- Oversee the creative process for social, digital, web, and print
- Collaborate with internal and external content creators to bring campaigns to life
Qualifications
- 2+ years in a marketing leadership role (agency or multi-brand experience a bonus)
- Proven ability to build and scale marketing systems
- Deep knowledge of SEO and performance marketing
- Strong grasp of email platforms (e.g. FloDesk, Mailchimp, ConvertKit)
- Proficient with Google Analytics 4, Google Tag Manager, and CRM tools
- Experience implementing AI tools and marketing automation systems
- Strategic thinker who loves data but leads with creativity
Why Join Us
We’re a creative, driven, and ambitious team building something extraordinary. You’ll work on a portfolio of dynamic brands across hospitality, weddings, events, and lifestyle—all designed to connect people in meaningful ways. This is your opportunity to lead big-picture strategy while also testing, tweaking, and innovating on the ground level.
To Apply
Send your resume, a short note about why you’re a great fit, and links to any relevant work or campaigns to INFO@RMWC.Ca
Job Type: Full-time
Pay: $60,000.00-$80,000.00 per year
Benefits:
- Casual dress
- Company events
- Dental care
- Extended health care
- Paid time off
- Vision care
Ability to commute/relocate:
- Harvie Heights, AB T1W 2W2: reliably commute or plan to relocate before starting work (preferred)
Education:
- Secondary School (required)
Language:
- English (required)
Licence/Certification:
- Driving Licence (required)
Location:
- Harvie Heights, AB T1W 2W2 (preferred)
Work Location: In person