We are everything a traditional financial institution is not. At QFG, you will be constantly moving forward, bringing the future of fintech into existence. You will be a part of a collaborative team that cares deeply about our mission and each other. Your team members will help you conquer challenges, push boundaries and discover what you are truly capable of.
This is a place where you can explore, discover and learn with continuous growth. As a diverse and inclusive place to work, with a hybrid working environment you can unleash your creativity and curiosity with no limits. If you share the same sense of infinite possibility, come shape your future at QFG.
What’s in it for you as an employee of QFG?
- Health & wellbeing resources and programs
- Paid vacation, personal, and sick days for work-life balance
- Competitive compensation and benefits packages
- Work-life balance in a hybrid environment with at least 3 days in office
- Career growth and development opportunities
- Opportunities to contribute to community causes
- Work with diverse team members in an inclusive and collaborative environment
As the Lead, Growth Performance Media, you will be responsible for driving new customer acquisition through paid digital media channels such as search, app store, and social, with a focus on channel strategy, in-market execution, and ongoing optimization.
Need more details? Keep reading…
In this role, responsibilities include but are not limited to:
- Channel & Platform Owner : Manage the full suite of performance media channels with a specific focus on SEM and App Store acquisition, delivering thoughtful planning, insight, and hands-on keyboard campaign activation.
- Paid Social Expertise: Support integrated performance planning and activation with ability to evaluate and activate full-funnel paid social campaigns as required
- Campaign Hygiene: Responsible for ensuring all campaigns go to market in a timely, optimized, QA’d, and reportable manner
- Forward Thinking: Identifies new channels, partners, and audience segments to expand volume, efficiency, and ROAS
- Creative Testing: Write compelling and effective search copy in accordance with best practices for performance, and deliver comprehensive creative testing plans
- Media / Martech Proficiency: Leverage complementary tools such as CDPs, Site Analytics, and Attribution Services to inform optimization and measurement
- Integrated Activation: Work closely with other stakeholder groups such as web and SEO to deliver thoughtful plans, optimizations, test opportunities, and cross-channel campaigns to drive incremental acquisition
- Performance Reporting & Analysis: Compile data across media platforms and create weekly/quarterly reports, including in-depth analysis for insights, optimizations, and future strategy development.
- Documentation & Process Adherence: Ensure that all campaign documentation is organized as per established processes.
- Knowledge Sharing: Facilitate knowledge sharing across the marketing teams to foster continuous learning and improvement.
- Have 4-6 years of hands-on experience leading the execution of Paid Search and App Store campaigns with a proven track record of performance against acquisition KPIs (CPL, CPA, ROAS)
- Have strong working knowledge of Google Ads, Microsoft Ads, Search Ads 360, Apple Search Ads
- Have experience writing high-performing search copy and extensions in accordance with the best practice for respective channels, platforms, and campaign types
- Have experience planning, buying, optimizing and reporting on Paid Social media (i.e. Meta, Reddit, TikTok)
- Have strong analytical abilities and experience with performance analysis platforms such as Google Analytics, Campaign Manager 360, Amplitude, etc
- Are passionate about leveraging AI and automation to improve campaign performance, speed to market, and insight
- Have an understanding of broader media planning and buying – to ensure integration / coordination with wider media objectives
- Have robust relationship skills, including the ability to participate in meetings and complete deliverables in a timely manner
- Have previous experience in financial services
- Have digital experience with a media agency
- Have working knowledge of other media channels (programmatic, direct digital, offline)
- Have experience with visualization tools such as Data Studio
- Please note this role will be required to be in office 3 days a week
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At Questrade Financial Group of Companies, with multiple office locations around the world, we are committed to fostering a diverse, inclusive and accessible work environment. This is an environment where individuals are treated with dignity and respect. Here, the unique skills and experience you bring will be valued. You will be supported and motivated, so that you can harness your unlimited potential. Our team reflects the diversity of the communities we serve and operate in. Having a collaborative and diverse team helps us push boundaries to bring the future of fintech into existence—not only for the benefit of our customers, but for those who build their career with us.
Questrade Financial Group of companies Applicant Tracking System utilizes artificial intelligence (AI) for application screening. The AI system operates on predetermined criteria, with final decisions subject to human review.
Candidates selected for an interview will be contacted directly. If you require accommodation during the recruitment/selection process, please let us know and we will work with you to meet your needs.
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