Overview
We are seeking a talented and strategic Media Buyer to join our marketing team. The ideal candidate will be responsible for planning, negotiating, and purchasing advertising space across various media platforms to maximize brand exposure and drive engagement. This role requires a keen understanding of digital marketing trends, analytics, and budgeting to ensure effective campaign execution.
Duties
- Develop and implement media buying strategies that align with overall marketing objectives.
- Negotiate contracts and pricing with media vendors to secure optimal advertising placements.
- Analyze market trends and audience insights using tools like Nielsen to inform media buying decisions.
- Manage advertising budgets effectively, ensuring that all expenditures align with financial goals.
- Utilize Google Ads and other digital marketing platforms to execute targeted campaigns.
- Monitor campaign performance through analytics, making adjustments as necessary for improved outcomes.
- Collaborate with creative teams to ensure that ad content aligns with the target audience and campaign goals.
- Prepare reports on campaign performance, providing insights and recommendations for future initiatives.
Qualifications
- Proven experience in media buying or a related field within digital marketing.
- Strong knowledge of Google Ads and other digital advertising platforms.
- Familiarity with budgeting processes and financial management in advertising.
- Proficient in using analytics tools to track performance metrics and derive actionable insights.
- Excellent negotiation skills with the ability to build strong relationships with media vendors.
- Understanding of market dynamics and consumer behavior to inform strategic decisions.
- Strong organizational skills with the ability to manage multiple campaigns simultaneously.
- A bachelor’s degree in Marketing, Advertising, Business, or a related field is preferred.
Join our team as a Media Buyer and play a crucial role in shaping our advertising strategy while driving brand success!
Job Type: Part-time
Pay: $20.00-$30.00 per hour
Expected hours: 10 – 15 per week
Work Location: In person
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