As the second-largest independent media agency in Canada, Glassroom emphasizes transparent advertiser-agency relationships, collaborative partnerships, accountability for every dollar, the professional development of its experts, and continuous improvement. In this lab, we aim to transform brilliant media strategies into inspiring business outcomes.
We believe in the strength of the community. It is the curious, ambitious and autonomous humans who allow us to offer a unique service to our customers.
Glassroom is part of Humanize (https://humanise.world/), a collective of nine independent, yet complementary companies that share a belief: People drive media forward.
Responsibilities
- Bring to life a media plan by building search strategies across platforms
- Coordinate campaigns and ensure budgetary monitoring of investments in search, social, and programmatic channels, with basic 360 media understanding outside of digital
- Evaluate and provide unbiased recommendations for client reports (KPIs, goal tracking, revenue tracking and any other relevant metrics)
- Calibrate and balance campaigns to ensure outcomes are met
- Manage different media platforms in close collaboration with campaign managers daily, with a focus on query-based opportunities
- Bring forward new initiatives and innovations in the query space, including AI, commerce
- Help provide qualitative insights for strategic and creative thinking for account management
- Participate in strategy development and media recommendations
- Perform day-to-day operational communications with client stakeholders
- Stay up to date with best practices, new features, and trends in all forms of search, to drive account growth and capitalize on emerging opportunities, measurement and tools
Requirements
- Minimum 2 -3 years of experience in digital media campaign management
- Platform experience for search, platforms and commerce
- Professional curiosity for all things digital media, tracking, analytics (GA4), etc.
- Interest in having more expertise for performance media campaigns
- Proficient in English (both oral and written), extra points for knowledge of French
- Excellence in using Excel, planning platforms, and digital service platforms
- Experience and exposure with Google Ads (RSA, Video Search, DSA, Smart Campaigns, PMAX, Discovery, Shopping and App Campaigns), Bing Ads (Expanded Text, Responsive Search, Dynamic Search), Amazon, TikTok (Search and Shop Ads), and artificial intelligence LLM platforms (Claude, ChatGPT, Perplexity etc.)
Benefits
- Hybrid work: 3 days in the office and 2 days working from home
- Vacation: 3 weeks of annual vacation + agency closure during the holiday season + all statutory holidays doubled + 5 personal days + 1 volunteer day
- Group insurance plan: Life, prescription drugs, travel, dental care, paramedical services, and more (3 coverage options available)
- Wellness allowance: $250 per year for reimbursement of physical activities or the purchase of home fitness equipment
Join our team of experts. Welcome to Glassroom!
