Role Overview
We are seeking a results-driven Director of Marketing Programs to lead the strategy and execution of integrated campaigns focused on generating pipeline and revenue for our developer solutions in North America. This role is ideal for a marketing leader who thrives on translating market insights into demand-driving initiatives that accelerate awareness, engagement, and conversion.
You will own the regional demand generation strategy, partnering closely with sales to ensure marketing is directly impacting pipeline and bookings. The ideal candidate has a proven track record in multi-channel campaign orchestration, data-driven decision-making, and developer-focused marketing.
Key Responsibilities
- Drive pipeline growth in North America through integrated, multi-channel marketing programs targeting developer and technical audiences.
- Plan, execute, and optimize campaigns leveraging high-intent data, industry trends, and market insights to generate MQLs, SAOs, and revenue opportunities.
- Align marketing with regional sales goals, collaborating closely with Sales and BDR teams to ensure campaigns convert to pipeline and closed-won revenue.
- Lead multi-channel execution across digital, social, content syndication, paid media, events, email, and nurture programs to maximize engagement and conversion.
- Measure and report marketing impact with a focus on pipeline attribution, ROI, and continuous optimization.
- Mentor and guide program managers, fostering a results-oriented, data-driven approach to campaign execution.
- Stay ahead of developer marketing trends and innovative demand generation tactics to continuously improve performance.
Qualifications
- 8+ years of experience in B2B technology marketing, with a strong focus on demand generation and pipeline growth.
- Demonstrated success in owning regional marketing programs and achieving measurable pipeline and revenue outcomes.
- Expertise in multi-channel campaign execution, including digital, paid media, events, and nurture programs.
- Strong understanding of developer and technical personas and how to engage them effectively.
- Data-driven mindset with experience in marketing automation, CRM (Salesforce), and attribution/reporting tools.
- Excellent leadership, project management, and cross-functional collaboration skills.
Benefits
- Excellent work-life balance with a flexible remote-first work environment.
- Competitive salary commensurate with experience & qualifications.
- A comprehensive extended benefits package including health, dental and vision for you and your family that starts from day one.
- A great team environment and resources, supporting you to do the best work of your life and providing unlimited career growth potential.
- Highly autonomous and entrepreneurial environment.
- Annual recurring WFH allowance for you to purchase items you need for your home office.
- On going support for learning development so you can master your craft.
- Work with the hardware you're most comfortable with (Windows or Mac)
- Diverse and inclusive workplace where we all learn from each other.
Company Description
As the industry-leading provider of document software development (SDK) technology powering everything from traditional desktop software to innovative web and mobile applications, at Apryse we are committed to delivering cutting-edge technology solutions that empower our clients to achieve their goals. With a broad international portfolio of combined companies, products, and leading technologies, we are actively changing the way the world works with documents to make work better and life simpler.
Customers like IBM, Autodesk, DocuSign, Boeing, Microsoft (and many more!) come to us to realize their web and mobile strategies for document management, editing, and collaboration as the #1-ranked commercial document SDK of choice for companies worldwide. As a result, you can find our document technology in thousands of solutions, including those of household names, used by millions across virtually every industry. Our XODO app alone has 25M unique installs - and counting - and the highest ratings among PDF productivity apps on the largest online app marketplaces.
Ready to join our team?
If you are interested in helping Apryse deliver on its commitments and taking your career to the next level, we invite you to apply online now. Additionally, we view the above section as a guide, not a checklist. We welcome diverse and non-traditional backgrounds and encourage you to apply even if you do not have every requirement listed.
The compensation for this position is commensurate upon experience, with a total compensation range between $120,000.00-$150,000.00 CAD in on target earnings.
We are committed to a work environment that is inclusive to all and free of discrimination. It is our policy to be an equal opportunity employer without regard to race, color, religion, sex, age, national origin, disability, sexual orientation, gender identity or expression, genetic predisposition or carrier status, veteran status, citizenship status or any other factors prohibited by law. Apryse will provide reasonable accommodations for qualified individuals.
