About Purrdy Paws
Purrdy Paws is Ottawa's premier pet grooming service, operating three brick-and-mortar
locations and two mobile grooming units. Known for our exceptional pet care,
specialized services, and inclusive approach, we're seeking a Marketing Manager to
drive our continued growth and expansion.
Position Overview
We're looking for a strategic Marketing Manager to lead our marketing initiatives across
multiple locations and service lines. The ideal candidate will combine creative marketing
expertise with data-driven decision-making to enhance our brand presence and support
our expansion goals.
Key Responsibilities
Location Management
- Conduct monthly visits to all brick-and-mortar locations (Bank Street, Stittsville,
Beechwood)
- Coordinate with mobile grooming units for content creation and marketing
opportunities
- Build relationships with location managers and staff
- Identify location-specific marketing needs and opportunities
Strategic Planning & Execution
- Develop and implement comprehensive marketing strategies and tactics aligned
with business growth objectives
- Create and manage annual marketing budgets across all locations
- Design location-specific marketing campaigns to drive growth in each service
area
- Build and execute customer acquisition and retention programs
Digital Marketing & Social Media
- Manage all digital marketing channels including website, social media, and email
campaigns
- Develop engaging social media content strategy with focus on education and
brand building, including a calendar
- Oversee TikTok content strategy and growth
- Create and execute photography plan for social media content across all
locations
- Implement and optimize Google Ads, Meta Ads and other paid digital campaigns
- Create engaging and eye-catching graphics & video in Canva
Event Planning & Community Engagement
- Plan and execute community events across all locations
- Develop annual event calendar aligned with business objectives and seasonal
peaks
- Coordinate with local partners and vendors for event execution
- Manage event budgets and measure ROI
- Create event-specific marketing materials and promotion strategies
- Oversee event photography and content creation for social media
- Build relationships with local pet organizations and community groups
- Design and manage pop-up experiences for mobile grooming units
Brand Management
- Maintain brand consistency across all locations and marketing channels
- Develop marketing materials and guidelines for current and future locations
- Create compelling content that showcases our unique service offerings and
values
- Manage and enhance our reputation through review management and customer
feedback
Analytics & Reporting
- Track and analyze marketing metrics across all channels and locations
- Create monthly performance dashboards for leadership team
- Monitor competitor activities and market trends
- Provide data-driven recommendations for marketing optimization
Growth & Expansion Support
- Develop scalable marketing processes to support multi-location growth
- Create marketing playbooks for potential franchise model
- Collaborate with operations team on new location launches
- Support recruitment marketing initiatives
Required Qualifications
- Bachelor's degree in Marketing, Business, or related field
- 5+ years of marketing experience, with at least 2 years in a management role
- Proven experience in multi-location business marketing
- Strong digital marketing skills including social media, content creation, and paid
advertising
- Experience with marketing analytics and reporting
- Excellence in project management and team coordination
Preferred Qualifications
- Experience in pet industry or service-based business marketing
- Knowledge of franchise marketing
- Experience with educational content creation
- Understanding of local market dynamics in Ottawa region
Personal Qualities
- Strategic thinker with strong analytical skills
- Creative problem-solver
- Excellent communicator
- Self-motivated and results-driven
- Passion for pets and pet care industry
- Ability to work in fast-paced, growth-oriented environment
What We Offer
- Competitive salary and benefits
- Professional development opportunities
- Dynamic, growing work environment
- Opportunity to shape marketing strategy for expanding business
- Pet-friendly workplace
Location: Ottawa, ON (hybrid work arrangement possible)
Position Type: Full-time
Purrdy Paws is an equal opportunity employer and welcomes applications from all
qualified candidates. We're committed to creating an inclusive workplace that celebrates
diversity and supports the growth of all team members.
Job Type: Permanent
Pay: $40,000.00-$60,000.00 per year
Benefits:
- Casual dress
- Dental care
- Disability insurance
- Extended health care
- Flexible schedule
- Life insurance
- On-site parking
- Store discount
- Vision care
Ability to commute/relocate:
- Ottawa, ON K1S 3V4: reliably commute or plan to relocate before starting work (required)
Education:
- Bachelor's Degree (preferred)
Experience:
- Marketing: 5 years (required)
Language:
- English (required)
Willingness to travel:
- 50% (required)
Work Location: Hybrid remote in Ottawa, ON K1S 3V4
Expected start date: 2025-09-18