Marketing Specialist

At ABB, we help industries outrun - leaner and cleaner. Here, progress is an expectation - for you, your team, and the world. As a global market leader, we’ll give you what you need to make it happen. It won’t always be easy, growing takes grit. But at ABB, you’ll never run alone. Run what runs the world

This Position reports to:

Marketing Manager

In this role, you will have the opportunity to lead and implement marketing initiatives for assigned products and market segments, in alignment with the company’s overall strategy. You will act as a trusted partner to key stakeholders, including global marketing teams, local marketing and communications teams, local product marketing and sales teams within the divisions, as well as external partners and agencies.

The work model for this position is: hybrid.

Your Role: Take on the Challenge

• Collaborate with management to define event strategies, working closely with cross-functional teams on messaging, content, logistics, activation, and performance tracking for internal and external events (including on-site support when required).
• Adapt global content or create original content to support marketing campaigns. This may include value propositions, copywriting, press releases, webinars, success stories, internal articles, flyers, brochures, catalogs, video scripts, interviews, advertisements, social media posts, and other digital content.
• Lead product launch campaigns in close collaboration with product marketing managers.
• Lead the creation of marketing materials, including defining and maintaining common templates (e.g., ordering pages), while ensuring high-quality bilingual (French and English) content. French is required. English is also required to communicate with customers outside Quebec on a regular basis.
• Propose innovative marketing ideas to reach target audiences, challenge established practices, and rethink traditional activities.
• Ensure message consistency and compliance with ABB’s brand guidelines and value proposition.

What You Need:

• Minimum of 5 years of experience in B2B or B2C marketing, with a strong track record in delivering impactful and innovative campaigns.
• Bachelor’s degree in marketing, business, communications, or a related field.
• Strategic mindset combined with practical experience in cross-functional project management.
• Excellent communication skills in French and English, with a natural ability to build positive and collaborative relationships with internal and external stakeholders. French is required. English is also required to communicate with customers outside Quebec on a regular basis.
• Proven ability to work effectively in ambiguity and adapt with agility in a constantly evolving environment.
• Knowledge of the electrical manufacturing industry and distribution channels is a strong asset.
• Availability and ability to travel up to 5% of the time (within Canada).

ABB values the dedication, commitment, and expertise of our employees. As an Employment Equity Employer, we believe in an inclusive and diverse workforce. We are committed to ensuring that our policies and practices align with the Employment Equity Program, aiming for a workforce that is truly representative of the four designated groups:

• Women

• Indigenous peoples

• Members of visible minorities

• Persons with disabilities

ABB is dedicated to providing reasonable accommodation for applicants with disabilities and encourages candidates to self-identify during the application process.