Territory Brand Specialist - Edmonton North

Work Location

Territory Brand Specialist – Northern Alberta

Location: Field-based across Northern Alberta | Department: Sales | Reports To: Regional Sales Manager

About the Role

SNDL is seeking a detail-oriented and relationship-driven Territory Brand Specialist to join our dynamic Sales team. Focused on flawless in-store execution and local brand engagement, this role supports key retail accounts across Northern Alberta. As the face of SNDL in the field, you will be responsible for executing merchandising standards, driving product visibility, delivering staff education, and supporting in-store activations and pop-up events.

This position is ideal for a highly organized, self-motivated professional with experience in retail, merchandising, or brand ambassadorship—particularly within the cannabis, CPG, or beverage alcohol sectors. You’ll thrive in this role if you love being on the road, connecting with retail teams, and creating memorable brand experiences.

Key Responsibilities

Retail Execution & Merchandising

• Ensure SNDL products are merchandised to standard across all key retail accounts
• Implement planograms, displays, signage, and promotional materials effectively
• Monitor inventory levels, product freshness, and optimal shelf placement
• Collaborate with store staff to secure premium shelf and display space

In-Store Activations & Pop-Up Support

• Support the planning and execution of in-store activations, events, and pop-ups
• Act as the on-site lead for SNDL-branded experiences, ensuring engaging, compliant, and professional representation
• Coordinate event logistics, including setup, teardown, sampling materials, and product displays
• Capture key insights and performance feedback from events to inform future activations

Brand Representation & Education

• Serve as an on-site brand ambassador, building awareness and educating budtenders and retail teams on SNDL’s product portfolio
• Facilitate engaging product knowledge sessions and updates for store staff
• Ensure brand guidelines and messaging are consistently represented at the store level
• Drive excitement and confidence in SNDL products through authentic engagement

Relationship Management

• Foster strong, long-lasting relationships with retail staff and store managers
• Act as the frontline liaison for retail partner questions, concerns, and support needs
• Identify and escalate store-level challenges impacting visibility, compliance, or performance

Insights & Reporting

• Capture detailed reports on merchandising execution, event outcomes, and competitor activity
• Document retail feedback and trends to inform territory strategy and head office planning
• Maintain accurate records using CRM tools and internal reporting platforms

Qualifications

Education & Experience

• 1–3 years of experience in retail, merchandising, event activation, or brand ambassadorship
• Cannabis, CPG, or beverage alcohol industry experience preferred
• Post-secondary education in Marketing, Business, or a related field is an asset

Skills & Competencies

• Energetic and confident with strong interpersonal and presentation skills
• Meticulous attention to detail and a high standard of execution
• Comfortable leading in-store events and engaging with customers and retail staff
• Proficient with Microsoft Office and digital tools for reporting and communication
• Ability to work independently and adapt in a fast-paced, field-based environment

Additional Requirements

• Valid driver’s license and access to reliable transportation
• Availability for regular travel across Northern Alberta, including evenings and weekends for retail events
• Ability to lift and transport activation materials (e.g., displays, signage)
• Must pass a background check in accordance with cannabis regulations

Working Conditions

• Field-based role with frequent visits to retail locations and event venues
• Flexible hours based on retail and event schedules

Compensation & Benefits

• Competitive salary, based on experience
• Travel reimbursement and car allowance
• Comprehensive benefits package including health, dental, and vision coverage
• Paid vacation and personal time
• Employee discounts and access to wellness programs