Do you love being on camera, creating killer content, and talking all things fitness? Bells of Steel, a proudly Canadian fitness equipment brand born in Calgary, is hiring a full-time Social Media Content Coordinator/Creator to lead the charge in bringing our brand to life across platforms.
This is an on-site role based in Calgary, with no remote option. You’ll be the face behind—and often in front of—the camera, creating and coordinating content that gets people fired up about building their home gyms with Bells of Steel.
What You’ll Be Doing:
Content Creation & Strategy
- Plan, shoot, and edit engaging social content for TikTok, Instagram, YouTube Shorts, Facebook, and Reddit
- Star in content as needed—sharing product education, demos, memes, skits, trends, and more
- Write high-performing captions and coordinate with our creative team when you need custom graphics or video support
- Source and manage UGC (user-generated content) from our community
- Maintain and communicate a clear internal content calendar that aligns with product drops, campaigns, and community moments
- Identify trends and platform opportunities to help us grow our reach
Community Management & Engagement
- Monitor and respond to all comments, tags, and interactions on BoS social channels
- Proactively engage with our audience and fitness creators—especially those using our gear or reviewing it
- Build community and drive conversations that elevate the brand and its fans
Analytics & Optimization
- Track and report on key metrics and performance insights
- Use data to optimize future content and engagement strategies
- Stay on top of social media trends, platform updates, and tools—including AI—to improve efficiency and creativity
You Might Be a Great Fit If You:
- Live in Calgary, Alberta and are available to work full-time on site
- Are confident on camera and love being part of the content you create
- Have experience creating social-first content—especially video—for DTC brands
- Are a strong writer with a feel for tone, timing, and story
- Are highly organized and able to manage content planning and execution
- Know how to analyze performance data and use it to improve
- Are passionate about fitness, strength training, or home gym culture
- Bonus: Experience in influencer marketing, videography, video editing
What You’ll Get:
- A creative role at the heart of a growing fitness brand
- Free and discounted gym gear to support your own fitness goals
- Competitive salary + benefits
- Rotating Fridays off during non-peak season
- The chance to build something big and bold alongside a fun, passionate team
Ready to Be the Face and Voice of Bells of Steel?
Apply now with your resume, a few links to content you’ve created (social handles, videos, reels, etc.), and a short note about why you’re the perfect fit for this role.
Job Type: Full-time
Pay: $50,000.00-$60,000.00 per year
Ability to commute/relocate:
- Calgary, AB T2C 4T3: reliably commute or plan to relocate before starting work (required)
Application question(s):
- Share a link to the one piece of social media content you created that you are most proud of.
- What platform do you feel most comfortable creating content for?
- Share a link to a meme you think is funny.
- Briefly explain your weekly fitness routine.
- Have you managed the social media content for a direct-to-consumer e-commerce brand before?
Work Location: In person
