Social Media Content Specialist

Endy is looking for a Social Media Content Specialist who can do it all — from owning our social strategy to being the warm, welcoming face of our brand. You’ll be the driving force behind how Endy shows up across platforms: engaging our community, sharing stories, creating moments, and sparking conversations that Canadians want to be part of.

This role is part strategist, part community-builder, and part on-camera talent. You’re someone who lives and breathes the social landscape, has a creator mindset, and thrives on bringing ideas to life in creative and measurable ways. You have a strong POV, a collaborative spirit, and a hunger to help shape the future of Endy’s brand voice.

What you’ll do in this role:

• Be the face of Endy: Represent the brand with confidence and authenticity on-camera across video content (TikTok, Instagram Reels, YouTube, etc.)
• Build and execute a dynamic organic social strategy that drives growth, engagement, and brand equity across Instagram, TikTok, YouTube, Reddit, LinkedIn, and more
• Take ownership of creator-style content: ideate, plan, script, and shoot (editing support provided by our creative team)
• Manage creator takeovers and collaborations with influencers, ambassadors, and brand partners
• Stay plugged in to social trends and audit competitors to inform our positioning and content evolution
• Craft compelling copy and captions with a sharp voice tailored to each platform
• Be obsessed with the comment section: monitor, engage, and flag meaningful insights that inform future content and ads
• Help grow Endy’s YouTube presence with smart storytelling, SEO-friendly tactics, and engaging video ideas
• Create a content calendar for all social channels
• Collaborate with the Growth team to ideate and iterate on organic and paid social content for performance marketing
• Lead social listening: stay on top of emerging cultural conversations and help Endy join them authentically
• Support Reddit and Quora strategy with timely, relevant content and community engagement
• Report on key metrics and distill learnings into actionable insights
• Partner with PR, Creative, and People teams to support broader brand and employer brand storytellin

Qualifications and experience we like to see:

• University or College Degree in Business, Marketing or related discipline
• 1-3 years of social media, content creation, or brand marketing experience
• Experience growing a social presence from the ground up (for a brand, personal account, or startup)
• Warm and camera-ready with strong on-screen presence — you enjoy performing, storytelling, and connecting with people
• Comfortable producing creator-style content independently, even if you don’t edit yourself
• Deep knowledge of influencer marketing and what makes creators resonate
• Obsessed with trends, comments, and what’s working — on TikTok, Instagram, Reddit, YouTube, and more
• Passionate about testing content, reacting in real time, and growing with your audience
• Creative thinker with a strategic lens; you're analytical and grounded in performance
• Comfortable taking feedback and collaborating across disciplines
• Excellent written communication and platform-specific copywriting skills
• Visual eye with working knowledge of Canva, Adobe tools, or similar platforms
• Excellent interpersonal, project management, and presentation skills
• Ability to work in collaborative and fast pace environment where attention to detail and meeting timelines is critical 
• Knowledge of social media scheduling and listening tools is a definite asset (ie., Later and Meltwater)
• Bilingualism (French/English) is a strong asset

Why you’ll love working at Endy:

• A people-first, purpose-driven culture
• Competitive salary and benefits
• Generous vacation and wellness days
• Hybrid work model with a beautiful Toronto HQ
• Employee discounts and perks—including the best sleep of your life