Marketing Performance & Insights Analyst

About Vancity

Vancity is a member-owned credit union built on the principles of inclusion and social justice. A relentless commitment to their values has helped them challenge the status quo and break down barriers since day one in 1946. They have bold commitments to make Vancity net-zero by 2040 across all mortgages and loans and are pursuing strategies on Indigenous banking and to improve the financial resilience of their members.

Vancity is the largest private sector Living Wage Employer in Canada and has been consistently recognized as one of the Top Employers in Canada. If you’re interested in joining their team of 2,700 diverse individuals and accessing competitive rewards and benefits, all while knowing you are part of a greater movement, then apply today!

About the workplace

Join Vancity as a Marketing Performance and Insights Analyst and turn your passion for data and analytics into impactful business results! Collaborate with dynamic stakeholders to craft targeted campaigns, define KPIs, and uncover exciting growth opportunities through insightful data analysis. Ensure compliance with regulatory standards while deepening your knowledge of Vancity’s innovative products and services. Be a key player in driving our marketing success and make a tangible difference.

This is a permanent role that will enjoy hybrid working arrangements which can be fulfilled primarily from the Vancity head office location and your Lower Mainland based home office. This role may require you to work in-office at least once a week.

In this role, the Marketing Performance & Insights Analyst will report directly to the Manager, Marketing Performance and Insights.

A typical day would involve:

• Work closely with business stakeholders and marketing colleagues to deliver targeted marketing campaigns to support Vancity’s Member Contact Strategy.
• Design and execute advanced analyses and measurement frameworks to uncover growth marketing opportunities to meet strategic business objectives.
• Build solutions that translate complex data into actionable insights through compelling storytelling and visualizations, while also enabling ongoing tracking and optimization of marketing efforts
• Define KPIs and conduct post implementation reviews to measure success of marketing campaigns & programs.
• Apply organizational risk and compliance standards, policies, procedures and controls to meet regulatory requirements and mitigate risk.
• Deepen knowledge of Vancity’s products, services, and member needs to better support strategic initiatives.

You have:

• Undergraduate degree in Business, Statistics, Computer Science or related discipline
• 3 - 5 years of proven analytics experience.
• Solid research and analytical skills to conduct qualitative/quantitative analysis, using advanced analytics and statistical techniques to generate accurate and meaningful insights.
• Advanced knowledge of business intelligence techniques, data manipulation & data visualization tools such as Microsoft SQL Server, Power BI, Python etc.
• Financial Industry knowledge would be an asset
• Experience working with Google Analytics and marketing automation tools would be an asset.
• Excellent oral and written communication skills
• Strong relationship-building skills and the ability to work collaboratively
• Exceptional attention to detail

You are:

• Analytical – You enjoy diving deep into data to uncover insights that drive smarter marketing decisions and improve campaign performance.
• Strategic – You think beyond the numbers, aligning marketing analytics with broader business goals to create meaningful impact.
• Collaborative – You thrive in cross-functional environments, building strong relationships with stakeholders and marketing teams to deliver results.
• Detail-oriented – You take pride in producing accurate, high-quality work and are meticulous in your approach to reporting and analysis.

We value lived experience, so if you are interested in this role, we encourage you to apply even if you feel your skills don't perfectly align with those listed.

The salary range for the role is $64,500 to $90,000. The upper half of the salary range is typically reserved for individuals who have demonstrated consistent strong performance in the role and possess a high level of job knowledge and skill.

Base pay offered may vary depending on factors such as relevant qualifications, skills, previous experience, and internal equity. As part of our total rewards package, employees may also be eligible for our annual incentive program, subject to program eligibility requirements.

Posting Deadline: Posted until Filled

What we offer:

A career at Vancity is more than just a job, you’re joining a tradition of change-makers who are creating lasting change for our communities. Beyond base pay, we offer a comprehensive total rewards package to ensure our employees are empowered to thrive:

• We are the largest private-sector Living Wage Employer in Canada and have been consistently recognized as one of the Top Employers in Canada.
• Our permanent employees qualify for attractive benefit packages that can be customized and changed each year to meet their evolving needs.
• New employees receive between three to four weeks of vacation allowance per calendar year, and the number of vacation days grows
• In addition to the 10 statutory holidays in British Columbia, Vancity provides an additional three statutory holidays. We offer care days for periods of short-term personal illness or emergency family illness.
• We have flex credits for our health care & dental benefits offer three levels of coverage for you to select from. These benefits will also be effective immediately based on your hire date.
• We understand that retirement means different things to different people and at Vancity we will offer you a Defined benefits pension plan that pays you a retirement income for life.
• At Vancity we’re committed to creating a welcoming and inclusive workplace to help our people and communities thrive and prosper. Diversity in our workforce is integral so that we can truly represent, understand and respond to our community needs and deliver on our member experience.

We are committed to providing an inclusive and accessible recruitment experience for all candidates. If you require any accommodations at any stage of the recruitment process, please reach out to our Talent Acquisition team at [email protected] for confidential support. In-person assistance is also available. We will collaborate with you to ensure your needs are met promptly and effectively.