Job Summary
We are seeking a dynamic and detail-oriented Marketing Coordinator to join our team. The ideal candidate will be responsible for supporting the development and execution of marketing strategies that enhance brand awareness, drive sales, and engage our target audience. This role requires a blend of creativity and analytical skills, as well as a solid understanding of digital marketing trends and tools.
Responsibilities
- Assist in the planning and execution of marketing campaigns across various channels, including digital, social media, and traditional advertising.
- Conduct market research to identify trends, competitive landscape, and customer preferences to inform marketing strategies.
- Manage content updates on the company website using WordPress, ensuring all information is current and engaging.
- Collaborate with the sales team to align marketing initiatives with sales goals and product management.
- Monitor and analyze campaign performance using analytics tools to measure effectiveness and optimize future efforts.
- Support budgeting efforts by tracking expenses related to marketing initiatives and ensuring adherence to budget constraints.
- Develop SEO strategies to improve website visibility and organic search rankings.
- Coordinate e-commerce activities, including product listings, promotions, and customer engagement strategies.
- Coordinate Tradeshows throughout the year
Experience
- Proven experience in digital marketing, including familiarity with SEO practices, analytics tools, and e-commerce platforms.
- Strong understanding of budgeting processes related to marketing campaigns.
- Proficiency in WordPress for website management and content updates.
- Experience in advertising strategies that effectively reach target markets.
- Excellent communication skills with the ability to work collaboratively across departments.
- A background in sales or product management is a plus but not required.
Join us as we strive to enhance our brand presence and drive growth through innovative marketing initiatives!
Job Types: Full-time, Part-time
Pay: $38,884.28-$63,887.14 per year
Expected hours: 40 per week
Benefits:
- Dental care
- Extended health care
Language:
- English (required)
Work Location: In person
Expected start date: 2025-09-02
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