Are you a creative, tech-savvy individual with a passion for content creation, ready to kickstart your marketing career?
If you’re a proactive and detail-oriented individual who is ready to take ownership of projects and contribute fresh ideas, you'll fit right in!
About Us
Located just 20 minutes north of Edmonton, Gibbons Motor Toys is a market leader in heavy gauge aluminum boats and powersports products. We retail and service Can-Am, Ski-Doo, KingFisher, Stabicraft, Mercury, and more. With over 40 years of experience, our sales, parts, and service teams provide the best knowledge in the industry!
Named Employer of Choice by Boating Industry Canada six years running, we are a small but driven team that works hard, moves quickly, and brings energy to everything we do. We help people enjoy life from a better perspective with products made for the water, the snow, and the trails. We focus on building strong connections with our customers and showing our products in ways that inspire.
The Role
As the Marketing Coordinator you'll be a key part of our exciting digital transformation, improving how we show up online and connect with our community. You’ll execute strategies that directly impact our brand's growth and engagement. This is a position where you’ll move between creative projects and detail-driven tasks that make a real impact. You’ll be part of a team that develops and refines our marketing strategy, with a focus on executing the day-to-day work.
Who You Are
You turn creative ideas into compelling content and have an eye for a great shot. You're a self-starter, eager to learn, and can take a project from an idea to a finished product. You're always looking for ways to improve and strive to lead by example, regardless of employment capacity or role. You hold a post-secondary diploma or certificate in marketing, and, most importantly, you are highly organized, dependable, and a great communicator.
What You’ll Do
- Content Creation: Develop your skills in creating stand-out content that showcases our products and brand lifestyle. You'll plan, create, and publish valuable content across platforms like Facebook and Instagram.
- Inventory Marketing: Use your eye for detail to capture high-quality photos and videos of our inventory. You'll write benefit-driven product descriptions and ensure every unit has a complete, accurate, and appealing listing.
- Digital Presence: Keep our digital presence fresh by updating website content, promotions, and our Google Business Profile. You'll apply SEO best practices to listings and blogs.
- Email & Communication: Write content that’s clear, engaging, and tailored to the platform, from product details to captions to emails. You’ll build and send email campaigns and segment audiences for targeted messaging.
- Administrative & Organizational Support: Stay on top of the details by tracking manufacturer promotions and managing marketing assets, including branded apparel and promotional products.
- Analytics: Watch how our marketing performs, spot what’s working, and bring forward ideas to make it even better. You’ll monitor analytics from social platforms, our website, and email and use that data to contribute to our planning.
- Professional and Personal Development: Share in the team culture of continuous self improvement. You'll actively participate in performance planning exercises, and stay informed on all applicable company policies.
What You’ll Bring
- Demonstrated experience in content creation and digital media.
- Strong Canva skills and the ability to create polished, on-brand designs.
- The ability to capture high-quality photos and videos, especially with a smartphone, and an eagerness to learn professional editing techniques.
- Experience with Meta Business Suite and Mailchimp.
- Familiarity with Asana for project management, and Adobe Creative Suite, particularly Premiere Pro for video editing and Lightroom for photo editing, is considered an asset.
- The ability to adapt to new systems such as our website's backend and LightspeedDMS.
- Strong writing skills for different platforms and audiences.
- Familiarity with SEO basics.
- Comfortable managing multiple projects with a proven ability to maintain high productivity and organization to consistently meet deadlines
- High level of ownership, accountability, and initiative, with a willingness to bring forward new ideas and see them through.
Why You’ll Like Working Here
- A role with creative variety where no two days are the same
- The chance to see your work directly impact the business
- A small, supportive team during a time of exciting growth
- Freedom to test ideas and see them in action
- Hybrid option of up to two days per week remote, following your probationary period
- Opportunities to grow your skills and take on more responsibility over time
- Group health, dental, life and disability benefits after 3 months of employment
- Health spending account after 6 months of employment
- Enrolment in employer matching pension plan after 1 year of employment
Get Noticed
- A cover letter can help you stand out by highlighting why you are the right fit for the opportunity. It can also fill in any blanks or information your resume may be missing.
- If you don’t check every box but believe you’d be a great fit, apply anyway. We’re willing to invest in the right person.
- Please include links to any social media content, photography, or video work you have created. We’d love to see how you showcase your talent.
With continued commitment to the ongoing enhancement of a first class and engaged team culture, Gibbons Motor Toys is awarded one of Boating Industry Canada’s Employers of Choice.
Job Type: Full-time
Pay: $47,000.00-$60,000.00 per year
Benefits:
- Casual dress
- Company events
- Company pension
- Dental care
- Disability insurance
- Employee assistance program
- Extended health care
- Life insurance
- Paid time off
- Store discount
- Work from home
Experience:
- Digital marketing: 2 years (preferred)
- Content creation: 2 years (preferred)
Work Location: In person
