We have an exciting opportunity for a full-time Managing Director of Loyalty to join our More Rewards team in Langley, BC.
Reporting to the Vice President, Customer Loyalty, you will lead the strategic direction and execution of the More Rewards program - one of Canada’s most recognized loyalty platforms. This senior leadership role is pivotal in driving profitable growth, customer engagement, retention, and long-term value through data-driven, customer-centric strategies. You’ll oversee all aspects of the program, from partner relationships and financial performance to team leadership and innovation.
You will be responsible for:
- Strategic Leadership: Develop and implement the overall strategic vision for the More Rewards program, identifying key growth opportunities, and driving initiatives to optimize program performance. Oversee all aspects of the program, from partner relationships and customer engagement to financial metrics and operations.
- Team Management: Lead and empower a diverse team, fostering a culture of collaboration, innovation, and high performance. Manage direct reports and coordinate cross-functional teams to ensure all initiatives align with overall business objectives.
- Internal Partners: Partner closely with Pattison Food Group’ retail brands, providing strategic insights and plans to support mutual growth.
- Stakeholder Relations: Act as the principal liaison with all external partners, affiliates, and stakeholders. Maintain strong relationships and negotiate beneficial agreements to support the growth and success of the More Rewards program.
- Financial Oversight: Oversee the program's financial performance, setting revenue targets and managing budgets. Ensure that financial objectives align with the broader business goals and adjust strategies as needed to achieve these targets.
- Performance Monitoring and Reporting: Regularly review and analyze program performance data, providing insights and updates to senior leadership. Use data to guide decision-making and strategic planning, and to assess the effectiveness of initiatives and campaigns.
- Data-Driven Decisions and Insights: Harness the power of data to understand customer behaviors, needs and preferences, and to derive actionable insights that drive value for our partners and card members. Utilize advanced analytics to optimize customer engagement, loyalty, and profitability. Translate these insights into effective strategies that ensure the growth and success of the More Rewards program.
You have:
- A bachelor's degree in marketing, business administration, or a related field; an MBA or similar advanced degree is an asset.
- A minimum of 10 years of experience in loyalty program management, customer engagement, or a similar role, preferably in the retail or consumer goods sector.
- Partner account management experience, successfully managing partners and stakeholders towards common goals.
- Extensive experience with managing a high performing team and integration in large scale businesses.
- Certifications in CRM, customer experience, or loyalty marketing are an asset.
- Ability to travel as needed for industry conferences, partner meetings, and events.
You are:
- Emotionally Intelligent: Self-aware, empathetic and possess a high level of Emotional Intelligence (EQ).
- Customer obsessed: Has a deep understanding of customer needs and how to deliver value.
- A strong leader and strategic communicator: Can successfully inspire and motivate a diverse team by clearly articulate vision, strategy, and results.
- Financially savvy: Strong grasp of budgeting, forecasting, and financial performance metrics.
- A relationship builder: Skilled at navigating complex dynamics and creating mutually beneficial partnerships.
- Data-driven: Comfortable interpreting complex data and turning insights into action.
- A culture champion with a fun-forward mindset: You believe that fun fuels performance. You create space for connection and authentic engagement.
What we offer:
In addition to a highly competitive salary, we offer a great range of benefits, a company pension plan, free parking, exclusive team member offers, and opportunities for development and career progression.
If you’re looking to join a team that puts people first, you’re in the right place. Apply online today!
The compensation offered for this position will take into consideration location, education, skills, experience and other factors.
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About Us
Pattison Food Group is a Jim Pattison business and Canada’s largest Western-based provider of food and health products. Headquartered in British Columbia, Canada, we have been in business since 1915. We proudly employ more than 30,000 team members who are committed to achieving long-term growth and share a passion for giving back to the communities where we do business. Together, we leverage each other’s collective strengths to enhance efficiencies across our respective organizations. Our largest and signature company is Save-On-Foods.
With 11 retail banners operating nearly 300 food and drug retail locations through Western Canada, in Whitehorse Yukon, Washington State, and Oregon each uniquely positioned to cater to the needs of their community; 4 wholesale businesses catering to the diverse needs of their customer base across Canada; 5 food and pharmacy production facilities focused on high quality distinct offerings; an industry-leading loyalty program and a world-class set of proprietary consumer brands, Pattison Food Group businesses are proud to be recognized as leaders in customer service and innovation.
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