Manager, Insights and Analytics

Manager Research, Insights & Analytics

Golin Toronto is seeking a Manager, Research and Analytics, to play a key role in contributing to one of the fast-growing, sought-after teams in the agency and contribute to fueling Golin’s clients.

Our ideal candidate will be as unique as the role they fill: Part creative problem solver, part data analyst, full time media and social content connoisseur.

If you are wildly curious, love digging into data to creatively solve problems and have the ability to tell stories with data, we might have a job for you. This is a role with growth potential, regular client interaction and the freedom to innovate.

About Golin:

Golin is a global, award-winning public relations agency that helps company create change that matters. Together, we discover powerful human truths that bind us, create with bravery, and collaborate inclusively and obsessively. Golin's 1700 global employees operate across 50+ offices worldwide, allowing us to provide our clients with comprehensive solutions for multi-market, regional and global communications programs.

Every agency is talking about AI. At Golin, we are using AI to rewrite the rules of PR. We’re even promising to become the first fully AI-integrated agency by 2026. We are committed to upskilling our workforce, democratizing access to tools, and integrating AI into our daily work to maximize the value we deliver to our clients.

We're especially committed to going all in for our people. We challenge our employees to be courageously happy and have empowered them to do so by offering our LifeTime benefits program. LifeTime offers flexible time off, enhanced family care, generous health and wellness benefits, workplace hybrid flexibility, and a monthly LifeTime stipend for the gym or hobbies.

Our expertise ranges from brand-building and cutting-edge digital content to corporate reputation, healthcare advocacy and measurement. Golin aligns earned-first, data-driven creative with the customer journey through our collaborative G4 Model to deliver maximum impact for clients. Our roster includes many of the largest CPG, retail, food, healthcare technology and consumer service companies in the world.

What You'll Do:

• Analyze social and earned content for trends and patterns that inform recommended actions
• Think strategically and be insightful with the ability to tell a story that converts data into actionable insights
• Create measurement and performance reports by analyzing data, pulling out crisp insights and recommendations
• Develop research reports and presentations that apply deep research in a variety of topics
• Understand and apply Golin’s proprietary research and insights offerings to Canadian clients
• Monitor and evaluate digital and social media results on a daily/weekly/ monthly/annual basis in coordination with client and account team goals, as well as benchmarks
• Be a creative, analytical mind on the team, supporting the development of strategic recommendations across earned and social media campaigns
• Use web and social media analytics platforms to measure campaign success and help provide data-backed recommendations for optimization
• Serve as a data journalist by uncovering strategic findings and insights using a range of digital analytics techniques, such as social listening, to help support business objectives, advance storytelling, and drive engagement
• Work closely with your team + team leaders to compile, synthesize and analyze data sets
• Understand client background and needs, including general business strategy, industry issues, products and services, key customers and competitors in the marketplace
• Understand social channels and identify emerging opportunities for a diverse client set

What You Have:

• Bachelor's degree and a demonstrated passion for insights and analytics, digital, and agency experience
• 3+ years in digital analytics, marketing analysis, research, in PR preferred
• Analytical skills with proven understanding of techniques: Analyzing data, drawing conclusions, and developing actionable insights and recommendations
• Comfort interpreting a variety of different data sources from qualitative research to primary survey data to secondary data sources and creating one cohesive story
• Working with and creating databases and dashboards utilizing all relevant data to inform decisions.
• Experience with tools including TalkWalker, Brandwatch, Sprinklr, SimilarWeb Pro, CreatorIQ, ComScore, MOZ and others
• Basic understanding of principles of communications, digital marketing, and media
• Strong verbal and written communication and time-management skills
• Experience working with data visualization tools and creative ways to display information
• Keen eye for data trends and the ability to investigate and articulate factors that may account for these trends
• Enthusiasm, passion and curiosity about digital/social analytics
• Possess critical thinking and problem-solving skills
• Know how to prioritize and be adaptive to change
• Able to quickly learn new tools and databases
• Highly motivated and eager to learn 

Golin has included the base salary range or hourly rate for this role. Actual compensation offered within the range will depend upon, among other factors: a candidate’s skills, qualifications, and experience; actual ranges for current or former employees in the role; and market considerations.

Salary range:

$56,000 - $75,000 CAD

Any request to schedule an interview and any legitimate offer of employment will only come from an authorized representative of Golin. We will never require an applicant to provide sensitive personally identifiable information in order to conduct an interview.

Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected veteran status or other characteristics protected by law.

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