Position Summary:
The role of a Supervisor, Communications Designer (Media Planning) is to manage our media planning product through preparing and presenting media plans, proposals, and analysis. The Media Planning Supervisor is also responsible for training and mentoring junior employees.
This role requires you to work as part of an integrated media planning team to ensure the product is grounded in insights and experience, resulting in flawless media executions.
Responsibilities:
· Lead the preparation, writing and presentation of integrated media plans, proposals and analysis that satisfy client objectives and go beyond the brief.
· Confidently and effectively communicate with the leadership team to address needs of the account (e.g. ensure campaigns launch according to plan, address questions quickly with appropriate client communication, flag concerns, etc.).
· Proactively prepare and present evaluations of media opportunities, media trends and issues of interest to clients.
· Ensure that all media plans adhere to the agency's values, philosophies and processes.
· Maintain the media plan and regularly evaluate the campaign performance.
· Effectively manage ongoing client expectations in regards to work back schedule, and deadlines.
· Build and maintain strong client relationships and respectful partner relationships.
· Oversee the administration and maintenance of the buy.
· Oversee team members in preparing and maintaining accurate and client finance reports and budget control reporting (BCRs).
· Provide ongoing actionable feedback and training to direct reports in order to ensure performance and development goals are achieved.
· Proactively contribute to and/or prepare media Point of Views (POVs).
· Contribute to the improvement of overall product and image and making recommendations where appropriate.
Qualifications
· Professional or educational background in Marketing and/or Advertising would give leverage to this application
· Senior level of experience in integrated media planning
· Ability to develop positive on-going business relationships with a focus on client service
· Ability to build strong internal relationships and partnerships
· Demonstrated ability to effectively apply knowledge and insights gained from research resources to media planning
· Strong presentation skills
· Proactive approach to problem solving, supporting the team, self-development, etc
· Proficiency with media research tools (e.g. Clear Decisions, Vividata, Neilson), and media tools (e.g. Prisma)
· Curiosity, with a passion for continuous development
· Excellent communication skills (both written and verbal)
· Highly developed organizational skills with a strong attention to detail and accuracy
· Ability to work collaboratively as well as independently
· Ability to develop and foster relationships with media partners
· Proficient in Microsoft Office Suite (Word, Excel and PowerPoint)
· Ability to travel as required
Initiative unlocks business growth for the world’s most ambitious brands. We believe in the power of media to reshape our industry and orchestrate a brand’s entire consumer experience, by balancing both what unites people and what makes them different. When brands unite people in culture, they build Fame, and when brands connect individuals to their unique journeys, they build customer Flow. Initiative builds Fame and Flow for brands like Amazon, RBC, LEGO, Nintendo and Canada Goose. Media responsibility is at the forefront of everything we do, whether it’s creating media plans that reflect the diversity of our communities, promote brand safety, and foster sustainability. Our agency celebrates diversity in an inclusive environment where all of our 9,000+ strong talent across 90+ markets feel seen, heard, and valued. Our vision is to create not only a better media company, but also a better media industry, and maybe even a better world. Initiative Canada has received many of the industry’s most coveted awards, including two gold Strategy Media Agency of the Year awards, eight Cannes Lions, and a position on WARC's Top 50 Most Effective Media Agencies in the World. In 2023 Initiative was named the North American Network of the Year by the Festival of Media, and Global Network of the Year by both Ad Age and Ad Week. To learn more, visit initiative.com.
What's in it for you?
• Generous paid time off with a minimum of 37 paid days off including vacation and monthly wellness days. We also have four-day long weekends, half-day summer Fridays, and meeting-free Friday afternoons year-round.
• A flexible hybrid work model that works for you.
• A focus on personal development with formal training opportunities, including mental health training and inclusion education for everyone.
• A chance to be part of and grow within a global network of agencies.
• The opportunity to contribute to our company culture by joining one of our many community-based employee groups, such as Black Employee Network, Girls on Fire, Hispanic or Latinx Alliance, Neuro Network, Pan-Asian Network, and Rainbow Lounge.
Initiative is an equal opportunity employer, committed to providing equal employment opportunities to all employees and applicants without regard to race, colour, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, disability, or any other basis prohibited by applicable federal, provincial, or municipal law. If you require an accommodation in any aspect of the selection process, please reach out to [email protected]
