Head of B2B Growth, Merchant Rewards Marketplace

Join us to build a more rewarding financial future for all Canadians 

At Neo, we’re on a mission to build a more rewarding financial future for all Canadians. Life at a rapidly expanding tech startup isn’t for everyone. It’s complex, fast-paced, high-pressure, but also incredibly fulfilling. Since its founding in 2019, Neo has gained incredible traction and is one of the fastest-growing fintech companies in Canada. 

• #1 Fastest Growing Company in Canada for 2024 by Globe & Mail 
• Deloitte’s Fast 50 in Canada Winner for 2023 and 2024
• LinkedIn’s Top Startup in Canada for 2022 and 2023
• Top-ranked mobile apps and credit cards
• Team of 700+ people
• 1M+ customers 
• 10K+ retail partners

The Role

We are seeking an exceptionally talented and results-oriented Head of B2B Growth to spearhead our merchant acquisition and engagement strategies. This is a pivotal leadership role responsible for defining and executing the growth roadmap for our merchant-side marketplace, significantly expanding our network of participating businesses, and optimizing their value realization. If you're a strategic visionary with deep expertise in B2B growth, marketplace dynamics, and a passion for building robust merchant ecosystems, we want to hear from you.

What you'll be doing:

• Develop and own the end-to-end B2B growth strategy specifically for merchant acquisition, onboarding, activation, and retention within our rewards marketplace.
• Identify and unlock new merchant categories and geographical markets to significantly expand our offering and reach.
• Lead, mentor, and expand a high-performing growth team focused on merchant acquisition, partner management, and onboarding specialists, fostering a culture of experimentation and data-driven success.
• Collaborate closely with Product, Sales, Marketing, and Customer Success teams to refine our merchant value proposition, streamline the onboarding journey, and optimize the merchant experience.
• Define, track, and report on key merchant growth metrics (e.g., new merchant sign-ups, activated merchants, average merchant transaction volume, churn rate, offer diversity) and translate insights into actionable strategies.
• Oversee the development and optimization of scalable merchant acquisition channels (e.g., direct sales, channel partnerships, digital marketing, industry events, self-service portals).
• Conduct in-depth market research and competitive analysis to identify emerging trends, merchant needs, and growth opportunities within the rewards and loyalty space.
• Manage budget and resources effectively to maximize ROI on merchant growth initiatives.
• Champion the merchant voice internally, ensuring product and service developments align with merchant needs and market demands.

Who we are looking for:

• [Number] years of progressive experience in B2B growth, sales, or marketing leadership roles, with a strong focus on marketplace platforms, merchant acquisition, or loyalty/rewards programs.
• Demonstrated success in scaling B2B marketplace or platform businesses, specifically on the supply (merchant) side, and achieving aggressive growth targets.
• Deep understanding of the merchant lifecycle and the challenges/opportunities unique to building and maintaining a thriving merchant network.
• Strong analytical capabilities with the ability to interpret complex data sets, understand marketplace dynamics, and make data-backed decisions.
• Exceptional leadership and team-building capabilities, with a proven track record of recruiting, developing, and motivating high-performing teams.
• Outstanding communication, negotiation, and interpersonal skills to effectively engage with merchants, partners, and internal stakeholders.
• Strategic thinker with a hands-on, execution-oriented approach.
• Proficiency with CRM and marketing automation platforms (e.g., Salesforce, HubSpot, Intercom) and marketplace analytics tools.
• Bachelor's degree in Business, Marketing, or a related field; MBA preferred.

Working at Neo:

The people who thrive at Neo are resourceful, growth-oriented, and driven to win. We hold ourselves to high standards because we’re on a mission that matters: to build a more rewarding financial future for all Canadians. As individuals and as a team, we constantly challenge ourselves and each other to do our best work for our customers. Our commitment to customer success drives everything we do, from building intuitive products to providing exceptional support at every step of their journey. If this resonates with you, keep reading.

We trust, respect, and support each other. This means honest conversations, constructive input, and continuous support. You’ll be surrounded by people who push you to be your best. We primarily collaborate in person across our Calgary, Winnipeg, and Toronto offices. As we evolve rapidly, we’re looking for change-makers who thrive on challenge—people who would rather blaze a trail through uncertainty than follow a well-paved path.

All team members have a stake in Neo’s success and earn meaningful equity through stock options. This ownership mindset is at the heart of everything we do — when Neo grows, we all grow. If you’ve heard that Neo employees work hard, it’s true. We hold ourselves accountable for delivering on our commitments to our customers, partners, and each other. Working at Neo means taking ownership of your work and driving results, knowing that your contributions directly impact the company’s success. 

Apply with us:

We believe in equal opportunity and are committed to creating an inclusive climate where everyone can thrive. Customers trust us with their finances, so successful candidates for this position will be required to undergo a security screening, including a criminal records check and a credit check.

By continuing with your application, you agree to the Candidate Privacy Notice which guides how we process your personal information for the purpose of your application.