Kotn is seeking a strategic and results-oriented Director, Ecommerce & Growth to lead our digital business and performance marketing efforts. You will be responsible for driving revenue growth through a best-in-class online shopping experience and a robust, data-driven acquisition and retention strategy.
What you’ll be working on:
Digital Marketing & Growth (40%)
- Define and lead the strategy for paid digital marketing with a focus on efficiency, scale, and innovation
- Optimize acquisition and retention programs through full-funnel analysis and iterative testing
- Identify opportunities to evolve channel mix and creative strategy to support broader campaign and product priorities
- Oversee lifecycle marketing strategies including email and new retention channels to maximize LTV and repeat purchase rate
- Partner with Creative and Brand teams to develop performance-driving content aligned with key launches and seasonal campaigns.
Ecommerce Site Strategy (30%)
- Partner with the Ecommerce Manager to shape and uphold the digital roadmap, ensuring prioritization aligns with business goals and timelines are met
- Support the Ecommerce team in driving accountability across merchandising, UX, and development workstreams, with a focus on conversion rate optimization, AOV, and overall site performance
- Collaborate cross-functionally to plan and launch new features, categories, and enhancements that elevate the customer experience and commercial impact
- Ensure the site reflects the brand’s identity and is optimized to support campaign storytelling, product drops, and seasonal moments
Performance Modeling & Analytics (30%)
- Build and maintain financial planning and forecasting models to set targets across paid media, retention, and web
- Deliver clear reporting and insights to senior leadership that translate data into actionable opportunities
- Monitor key digital KPIs and continuously iterate on strategies to improve efficiency and channel performance
What you’ll bring:
Strategic Thinking
A commercial mindset with the ability to connect brand, product, and performance to build scalable, sustainable growth strategies
Analytical Acumen
Proficiency in using data and performance metrics to guide decisions, optimize investments, and model future outcomes
Innovation
A forward-thinking approach that embraces experimentation and champions new ideas to drive business growth and brand evolution
Digital Fluency
A strong understanding of emerging technologies, platforms, and tools, paired with the initiative to test, implement, and scale them to enhance efficiency and performance
Additional Requirements
- Bachelor’s degree in Business, Marketing, Analytics, or related field
- 7+ years of experience in eCommerce and digital marketing, with direct responsibility for revenue-driving initiatives
- Deep understanding of Meta as a performance channel, with experience building and scaling campaigns
- Experience with tools such as Shopify, GA4, Klaviyo, and marketing attribution platforms
