Digital Marketing Manager

Here at Human Appeal we have an exciting opportunity for a Digital Marketing Managerto join our team. You will join us on a full-time basis as part of an initial 1-year fixed term contract with a view to progressing into a permanent role. In return, you will receive a competitive salary and benefits.

Human Appeal is a faith-based charity that aims to abolish poverty by providing humanitarian aid, sustainable development programs and championing advocacy for our beneficiaries worldwide.

As the Digital Marketing Manager, the successful candidate will design, develop, implement, track and optimize a global digital marketing strategy to maximize reach, action, conversions and engagement across Human Appeals digital portfolio. Delivering communications that help the organization capitalize on every opportunity to retain and engage with their donors / supporters / affiliates and partners. All in order to drive Human Appeals global online strategy and brand online, ensuring integration with all offline channels.

Key duties and responsibilities of the Digital Marketing Manager:

• Establish, drive and manage a coherent integrated global digital marketing strategy, using the full mix of digital acquisition techniques PPC / search, display / programmatics, affiliates / partners and social media channels (paid and organic).

• Manage the social media team to ensure marketing activities focusing on TikTok, Twitter, Facebook, Instagram, Snapchat, LinkedIn and YouTube and others as appropriate build Human Appeals online community, brand, engagement and income streams.
  
• Ensure the social media team manage each social media channel and that they are scheduled and filled with content marketing calendars in-line with organization-wide campaigns.
  
• Devise, implement and monitor compliance of the organizational wide social media policy.
  
• Implement digital marketing channel strategies / plans including budgeting for PPC, display, programmatic, video marketing, social media and other paid campaigns, and support / manage our external agency on a day to day basis.
  
• Plan workload for campaigns, including the briefing of collateral required for all digital marketing.
  
• Create and build digital campaigns, managing online budgets accordingly, along with identifying online demographics to target.
• Analyze the success of campaigns, translating anecdotal or quantitative / qualitative data into recommendations and plans for revising the digital marketing and social media campaign activities. Monitor and optimize campaign progress regularly and produce reports during and after campaigns.
• Monitor trends in social media tools, applications, channels, design and strategy. Stay ahead of latest trends in the digital sector and make recommendations for new strategies on a regular basis.
• Develop key performance indicators across all online channels and report on a regular basis.
• Manage the overall budget for Digital Marketing, working closely with third-parties, agencies or consultants when required.
• Support the team with learning outcomes and SMART objectives in line with the delivery of the above during busy periods, leave and absence.
• Develop and share best practice and introduce efficiencies to maximize ROAS.

What were looking for in our Digital Marketing Manager:

• Digital/Marketing related degree
• Relevant professional qualification CIM-desirable
• Experience managing relationships with, or working for a digital/marketing agency.
• Experience using analytics and monitoring tools to report on complex qualitative and quantitative data, with the ability to analyze and present information, compile reports and make informed recommendations.

Computer Skills:

• MS Office Suite
• Social media tools, including Hootsuite, Tweetdeck, and Sprout Social.
• Experience using Google Analytics, Adwords, Double Click, Facebook Business Manager, and Bing Ads.

Competencies:

• Working with People
• Delivering Results and Meeting Stakeholders Needs
• Adapting and Responding to Change
• Creating and Innovating
• Presenting and Communicating Information
• Relating and Networking
• Leading and Supervising
• Persuading and Influencing
• Formulating Strategies and Concepts

Languages:

• Fluent written and spoken English is essential. Additional languages e.g. Arabic, Urdu, are desirable.

We are looking to appoint this role ASAP and will be reviewing applications on a rolling basis so for the best chance of success, please click "apply" to become our Digital Marketing Manager- we would love to hear from you!

Disclaimer: Please be aware that due to the anticipated quantity of response, we will only be contacting candidates who are shortlisted to interview stage. If you have not been contacted within 4 weeks of your application, please assume that unfortunately you have been unsuccessful this time.

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A Little Bit About Human Appeal…

We have a high staff satisfaction rating of 4 out of 5 on Glassdoor! Heres why:

What our CEO Says:

We are faith-based but not faith-specific. We have faith in all of humanity and believe we can achieve great things when we work together. So, come and be part of a dynamic global charity where we celebrate our differences, as well as our common humanity

Dr Mohamed Ashmawey

What our Staff Say:

At Human Appeal, each one of us has the opportunity to influence others. If you are prepared to challenge yourself there are no limits, so come and make it happen!

Simon, Systems and Reporting Manager

I have been working at Human Appeal for many years! I believe in the cause we are working for. I believe in the charity sector and I believe in the reward we get for helping our fellow human beings in desperate need

Insaf, Finance Lead

Working as a fundraiser, every day is different. It can be challenging, but when youre working tirelessly and raising funds to help those in need, its an amazing feeling

Adnan, Fundraising Coordinator

I saw an opportunity to assist in helping people across the world with the excellent work Human Appeal carries out. I enjoy working with so many talented people in a fast-moving environment

Steve, Procurement Manager

Our Greatest Achievements Include:

• Safeguarding bright futures for more than 22,000 vulnerable orphans in 9 countries. Our one-to-one sponsorship program has a built-in school attendance requirement while covering the cost of food, housing, medical care, and learning materials.
• Pioneering technologically innovative infrastructure projects in Pakistan, like designing and building a 25-km embankment on the Chenab River in Pakistan. Protecting an entire community from being washed away, the embankment has held back the floods each year, including Pakistans worst flooding in a decade during its last monsoon season.
  
• Quenching the thirst for the 2 million residents of the Gaza Strip by working with UNOCHA to purify Gazas water network. And now, our newest project involves building a large-scale desalination plant to provide daily access to clean water for 60,000 people across Gaza.
• Recovering lost livelihoods for vulnerable farmers in Gaza by planting 80,000 olive trees since 1991. The farming project provides each farmer with 30-40 prime olive trees so they can establish a vibrant, sustainable crop that yields not just food but income for generations.

COME AND JOIN THE FAMILY click apply today!