Description
Role
VP, Performance Marketing
Reporting Into
COO
Who We Are
Who We Are
Mission: At Clever Digital Marketing, we are on a mission to empower large-scale home improvement companies by fueling their top-line revenue through innovative digital marketing strategies. By bridging the gap in the industry for a highly profitable digital lead vendor, we’ve created a unique space where growth isn’t just supported—it’s catalyzed.
Product: Clever Digital Marketing delivers outcome-driven paid advertising and strategic advising solutions. We don’t focus on clicks and impressions—we focus on net sales. Our customized, data-driven strategies are tailored to each client’s unique needs, ensuring measurable impact and scalable profitability.
Scale: In just three years, we’ve partnered with over 50 large-scale home improvement companies across the USA and Canada, helping them generate $250 million in revenue. By integrating seamlessly with our partners and leveraging our core value of Extreme Ownership, we’ve set bold targets, driving shared success. We’re on track to help our clients achieve $325 million in revenue next year.
Impact: As trusted subject matter experts in the home improvement space, we are redefining what it means to deliver value. Our commitment to authenticity and collaboration ensures we remain a powerhouse of growth, innovation, and measurable results for every client we serve.
Who We're Looking For
Clever Digital Marketing is entering its next stage of growth — and we need a VP of Performance Marketing who can lead us there. This role will own the strategy, structure, and outcomes across both paid channels (Search & Social), with a mandate to drive efficiency, integration, and measurable client success. Reporting to the COO, this leader will oversee a team of directors across Paid Search, Paid Social and Conversion Rate Optimization. We are looking for world-class executional discipline, strong operational thinking, and a clear track record of building high-performing, scalable teams in an agency.
Who We're Looking For
Clever Digital Marketing is entering its next stage of growth — and we need a VP of Performance Marketing who can lead us there. This role will own the strategy, structure, and outcomes across both paid channels (Search & Social), with a mandate to drive efficiency, integration, and measurable client success. Reporting to the COO, this leader will oversee a team of directors across Paid Search, Paid Social and Conversion Rate Optimization. We are looking for world-class executional discipline, strong operational thinking, and a clear track record of building high-performing, scalable teams in an agency.
What You'll Do
- Own the paid media performance marketing strategy, with an emphasis on building scalable growth strategies via Paid Search, Paid Social, and other channels.
- Lead quarterly and annual planning cycles for media strategy, department priorities, and performance forecasting in collaboration with the executive team.
- Well-versed with Google, Meta and Microsoft advertising.
- Architect the organizational structure of the Paid Media teams — implement clear team hierarchies, responsibilities, and communication cadences.
- Identify and champion new growth levers, tools, platforms, and strategic initiatives that improve lead quality and drive MRR expansion.
- Build or improve scalable SOPs, QA systems, Marketing Playbooks and decision-making processes that allow teams to execute with clarity and autonomy.
- Ensure succession planning and leadership pipeline development within and across departments.
- Work with data and analytics to track, forecast, and report on performance across channels and client portfolios.
- Create operational systems that tightly integrate Paid Media and Client Services, eliminating silos and aligning on shared goals and client outcomes.
- Collaborate with the Director of Operations to improve internal tooling, project management, and systems that support execution.
- Build a high-performance team through ascension systems & growth tactics
- Lead with clarity, speed, and accountability, ensuring your team meets objectives and develops professionally in the process.
- Contribute to executive leadership meetings, org-wide decision-making, and shaping the future of Clever as a top-tier performance marketing company.
What We're Looking For
- 8+ years of experience in performance marketing, with a minimum of 6+ years in senior leadership roles.
- Proven track record of overseeing 10M+ in monthly media spend across Search and Social (most prominently Google, Microsoft, Meta).
- Experience scaling and leading multi-disciplinary teams beyond paid media (i.e. Conversion Rate Optimization team) of 30–50+.
- Strong operator with a track record of building scalable systems, processes, and org structure.
- Demonstrated ability to coach, mentor, and uplevel mid-managers and directors.
- Ambitious, driven and curious to drive continuous improvement.
- Experience integrating media, CRO, and creative to drive measurable growth.
- Ambitious, relentlessly curious, and committed to continuous improvement.
What We Offer
- An incredible team and culture. We’re a high-performance, feedback-oriented, and data-driven organization where everyone is empowered to succeed. Our culture thrives on collaboration, extreme ownership, and a commitment to continuous improvement. We believe in integrity as a cornerstone of our success, making decisions that align with our principles even when it’s challenging. We celebrate winning together by supporting and lifting each other up, ensuring every victory is shared. At our core, we embrace Kaizen, the philosophy of continuous improvement, knowing that small changes can lead to extraordinary results. This is more than a workplace—it’s a place where you’ll grow, learn, and thrive alongside passionate teammates who are as invested in your success as you are.
- Be part of a rapidly scaling company that’s redefining performance marketing for the home improvement industry.
- Competitive compensation that reflects your expertise and contributions.
- Enjoy the flexibility of a fully remote work environment, with the option to collaborate in person at our beautiful Vaughan office whenever you need a change of pace.
- 20 days of paid time off (PTO) annually, and 17 days PTO (holidays & generous sick days).
- Comprehensive group benefits, including health, dental, and more, to support your well-being.
- A company-provided MacBook and a home office budget to help you create your ideal workspace.
- Merch deliveries to help you get started and feel part of the team.
- A work abroad policy to support you when you need a fresh perspective or a new working environment.
- Access to executive coaches and resources
- Opportunities to connect with #Clever teammates in person, whether at our Vaughan office, through meetups across Canada, or at company-wide events and off-sites.
About Clever Digital Marketing
Clever Digital Marketing is a performance agency powered by people of performance marketers and data analytics, driving exquisite results for large-scale home improvement companies.
Our mission is to continue partnering with Home Improvement companies to achieve scalable profitability through a partnership founded on strategic paid advertising and effective growth planning through sales and marketing.
Our mission is to continue partnering with Home Improvement companies to achieve scalable profitability through a partnership founded on strategic paid advertising and effective growth planning through sales and marketing.
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