Reporting to the Marketing Recruitment Lead, the Digital Content Marketing Coordinator with Workforce Recruitment is a creative and collaborative professional responsible for supporting recruitment-focused marketing initiatives. This role blends content creation, social media management, internal communications, and brand implementation to attract top healthcare talent and reinforce a consistent employer brand. This position plays a key role in executing targeted campaigns, expanding upon the existing Employee Value Proposition (EVP), and supporting cross-departmental alignment through branded materials and well-written content.
Duties:
- Create and schedule engaging content (graphics, copy, video) for LinkedIn, Meta, and other platforms as required.
- Analyze social media performance to adjust strategy to optimize reach.
- Plan and execute paid social media campaigns as required.
- Align social media efforts with overarching recruitment goals.
- Monitor social media channels and respond to questions from the public and candidates.
- Write, design, and edit content for web pages, print materials, e-mails, and social posts.
- Use graphic design software such as Canva and Adobe Creative Suite to make supporting content including Facebook and Instagram posts and e-mail newsletter headers.
- Customize messaging for different roles, professions, or target audiences.
- Coordinate with the sourcing team, leadership, and creative teams to align messaging.
- Create e-mail templates and e-newsletters using CRM software.
- Create and automate workflows to manage e-mail marketing in CRM.
- Personalize content for different candidate segments.
- Monitor campaign performance and track response rates.
- Collaborate with internal team on messaging
- Regularly audit web pages to ensure information is current and aligns with recruitment priorities.
- Update and create website content for two recruitment websites.
- Upload and organize digital assets such as images, videos, and downloadable brochures.
- Collaborate with internal and external web teams on technical updates.
- Ensure website aligns with branding and user experience best practices.
- Collaborate with the Marketing Lead to ensure consistent representation of EVP in all recruitment materials.
- Develop internal resources, guides, or templates to help departments incorporate EVP messaging into job postings, presentations, and events.
- Support branding projects, including photoshoots, testimonials, or staff features.
- Participate in working groups or committees focused on employer brand alignment and employee engagement.
Minimum Qualifications:
- University degree or college diploma in a related area including marketing, business, graphic design, social sciences or arts
- Demonstrated equivalencies may be considered
- 3-5 years of marketing experience in a content focused role
- Expert knowledge of managing social media platforms and creating social media content
- Experience creating graphics using tools like Canva or Adobe Creative Suite
- Working knowledge of web development and CMS like WordPress
- Excellent written and verbal communication skills
- Strong organizational and multitasking abilities
Other Qualifications:
- Previous experience in recruitment or a healthcare setting would be considered an asset
- Knowledge of CRM systems would be considered an asset
Salary Range: $31.16 - $38.97 per hour (Level 15)
Bi-Weekly Hours: 75 Hours Bi-Weekly / Monday to Friday
Posting ID: 170121
Closing Date: Monday September 8, 2025 at 4:00pm
Please ensure the application clearly demonstrates how you meet the noted qualifications as applicants will be screened based on the information provided. We would like to thank all applicants for their interest; however, only those who are selected for an interview will be contacted.
Job Types: Full-time, Permanent
Pay: $31.16-$38.97 per hour
Benefits:
- Dental care
- Extended health care
- Paid time off
- Vision care
- Wellness program
Work Location: Hybrid remote in Charlottetown, PE
