Creative Content Producer & Social Media Manager
Company: Dashing Date
Position: Creative Content Producer & Social Media Manager
Reports to: Kavita Ajwani, Dating Expert, founder
Employment Type: Contract (potential for full-time)
Location: Montreal, Ottawa, or Toronto, Canada
Start Date: Immediate
About Dashing Date
Dashing Date is a dating coaching company founded by Kavita Ajwani, a men's love coach with 13 years of experience in the industry. She’s helped over 1,000 men transform their dating lives.
Our mission is to help growth-minded single men step into their masculinity, feel desired, and find their dream woman. We believe in authentic connection, emotional intelligence, and building genuine confidence that attracts the right partner naturally.
We serve clients primarily across Canada and the US through coaching services and programs.
Position Overview
This role is perfect for a quirky, creative genius who prides themselves on unique thinking and understands the power of storytelling.
You’re a talented and wildly creative content producer who can’t wait to take our Instagram presence to the next level. You’re someone who can capture hearts and attention with your creative writing, whether it's a scroll-stopping caption or a killer hook. Your writing doesn’t just inform, it sparks curiosity, emotion, and action. You believe AI is a vital creative partner and you actively seek out, experiment with, and master AI tools to enhance every phase of your creative process, from ideation and planning to editing and engagement.This is a unique opportunity to work directly with Kavita, one of the top dating coaches, where you’ll be doing content shoots and strategic planning to help amplify our message to thousands of men seeking authentic transformation in their love lives.
Kavita is based in Vaudreuil, Quebec. And because this work involves content capture and creative collaboration, you’ll need to be located in Montreal (ideally), or in nearby cities (Ottawa, or Toronto), and willing to travel and be available for in-person filming days a few times each month.
The current goals are to showcase more of the "who" behind the brand - Kavita's values, POV, the behind-the-scenes work she does with clients, and the real transformations happening in her work. We're moving from purely educational content to content that builds genuine community and connection.
You'll be responsible for organizing content shoots and taking raw footage from our filming sessions and transforming it into highly engaging content that reflects our brand and attracts the best clients.
This is not an agency relationship. We're looking for an individual to build a close relationship with over time, and who has flexibility. You and Kavita plan our shoots together, work together side-by-side, and grow the business with a mutual vision for joy and success.
We are not looking for a cookie-cutter system that you already have in place, where you believe there’s only “one way” that works. You need to be trainable, coachable, and excited to learn, all the while mixing in your creative ideas, experience, and expertise. You are someone who loves to work independently, and ‘totally gets it” when it comes to Instagram trends, AI and beyond!
Key Responsibilities:
Content Shoots and IG Reels
You’re a nerd for short-form content and mastering the ever-changing formulas. You love hooks, CTAs, and storytelling. Your primary responsibility will be writing scripts, planning simple and fun filming sessions, and transforming raw footage from our in-person sessions into highly engaging IG content.
You are solely responsible for the entire post-production process, from raw footage to finalized reel, caption, and story.
Your editing and copywriting work will need to accommodate different content types, from quick-tip Reels that capture attention in the first few seconds to longer-form educational content that provides deep value, as well as text carousels, one-off stories, or any new trends worth experimenting with.
Working closely with Kavita, you'll help develop and execute an exciting and unique content strategy. This involves planning content themes, creating content calendars, and ensuring a healthy mix of educational content, behind-the-scenes glimpses, personal insights, the real work that happens behind the scenes with clients and client success stories.
Lead gen and making $$$$
All content at its core is designed with the intention to be valuable, entertaining, and ultimately serve our business objectives.
You'll need to understand our service offerings and be able to naturally incorporate promotional elements into our content without making it feel overly sales-focused. This requires a delicate balance between providing value and gently guiding potential clients toward working with us.
Tracking Metrics & Optimization Obsession
You are a data junkie, obsessed with metrics, meticulous, and organized. You will be responsible for tracking and analyzing the performance of all our Instagram content, providing regular reports on engagement metrics and reach, and constantly evolving our strategy based on performance to improve our results over time.
Your analysis goes far beyond vanity metrics to focus on meaningful engagement and business results. This means tracking how our Instagram presence contributes to lead generation, client acquisition, SALES $$$ overall brand awareness.
Required Qualifications
Message from Kavita:
If you’re super smart, dedicated, your friends all think you’re a creative genius, you have a good sense of humour, and everything you read above screams “THIS IS FOR ME!”, then I would love for you to apply! I’m looking for raw talent, passion, wild creativity, originality, and positive energy over ‘years of experience’.Of course, you need to be a jedi with your video editing skills and be using the best of AI like a pro. At the end of the day, you just ‘get it’. Understanding algorithms, best practices, and capturing cool content comes easily to you as making your morning cup of coffee.
This role requires strong organizational skills and the ability to think strategically about content planning and production. As I’m someone often with my head in the clouds, you are the anchor who can run with the ideas and bring them to life.You will be responsible for knowing exactly what camera equipment is required and how to capture me at my best :) You need to be an A+ communicator. Assertive, clear and obsessed with context (and you can crush any brainstorm session!).You need to be the most honest and reliable person ever. Integrity is your #1 value.Even though you’re a wild creative, your superpower is bringing projects to completion on time.
Working Arrangement
Remote Work with Periodic In-Person Collaboration
This position is primarily remote, but you must be located in Montreal, Ottawa, or Toronto and ready to meet in-person for content shoots on a monthly basis.Kavita is based in Vaudreuil, Quebec, and we'll work together locally at least a few times per month. We value the energy and authenticity that comes from in-person collaboration, especially when creating behind-the-scenes and testimonial content.
You'll need to be available for occasional last-minute content opportunities. Flexibility and responsiveness are important qualities for success in this role.
Compensation
Pay will be commensurate with what you bring to the table and the finalized schedule and plan. There is potential to transition to a full-time position based on performance metrics and business growth.
How to Apply
Interested candidates should submit the following materials. We will consider any applicants who skip any of the steps.
Step 1: Cover Video: Review our IG page and send in a video (max 3-5 minutes) introducing yourself, why you’re the best person for the role, and explaining your understanding of our brand and your vision for stepping into this role. Include where you live and confirm your in-person availability. Submit the video via WeTransfer to with the title:’ QUIRKY SUPERSTAR {YOUR FULL NAME} COVER VIDEO’ all in caps.
Step 2: Then submit a written email to: [email protected] with the subject line as: ‘Reel Upgrade {first and last name}’. Include the following:
- a) A brief content strategy proposal: Provide 2-3 specific content ideas that would work well for our brand, demonstrating your understanding of our audience and objectives.
- Choose a reel from our IG page and hyperlink it. Explain why you love it, (or hate it!) and what you would do differently with the same subject/concept.
Step 3: Once done, shoot us a DM to let us know you’ve applied!
We are committed to creating an inclusive work environment and welcome applications from all qualified candidates regardless of background, identity, or experience level. What matters most is your ability to create compelling content that serves our community and supports our mission.
Job Types: Full-time, Permanent
Ability to commute/relocate:
- Montréal, QC (Montréal): reliably commute or plan to relocate before starting work (required)
Location:
- Montréal, QC (Montréal) (preferred)
Work Location: In person
