Position Snapshot
Business area: Purina
Location: Mississauga, ON located at 2500 Royal Windsor Dr, Mississauga ON L5J 1K8
Hybrid
A little bit about us
As a company made up of pet owners, we believe that pets and people are better together. If you share our passion for pets and you're looking for a career where you can take ownership, collaborate and contribute to challenging, satisfying and meaningful work, then you are the type of person we want at Nestlé Purina PetCare Canada. We are a leader in the pet care and pet nutrition industry, producing Canada’s best loved brands including Alpo ®, ProPlan Veterinary Diets®, Pro Plan®, Purina ONE®, Beneful®, Beyond ®, Dog Chow ®, Cat Chow ®, Fancy Feast®, Friskies®, Tidy Cats®, and many more. Join us in enriching the lives of pets and the people who love them.
What to Expect:
We are looking for a Category Development Manager for a 12-month contract based at our Mississauga office reporting into the Senior Category Development Manager. This role is a member of a team responsible for driving the category and shaping segment and brand strategy by channel, through the integration of marketing and sales strategies to commercialize generating demand initiatives.
A day in the life of a Category Development Manager
In-year Activities and Execution
- Primary business partner with Brand Marketing and Sales teams, influencing and shaping segment and brand strategy by channel for the category
- Responsible for monitoring portfolio in-market performance and target delivery, identifying gaps and working cross-functionally to recommend gap close solutions
- Proactively identifies and assesses customer/channel specific category and portfolio opportunities and develops a recommended action plan
- Adjusts Promotional frequency & depth strategies throughout the year to reflect market dynamics
- Adjusts Product strategies inclusive of innovation and distribution opportunities in the market
- Assesses innovation performance through post evaluations, working cross-functionally to address gaps
- Develops NPP category activation plans by segment and/or brand to address business opportunities and challenges
Commercial Planning Process
- Collaborates with Marketing and Sales through the Commercial Planning Process
- Leverages market trends and shopper drivers to identify insights which shape strategic business plans
- Provides recommendations on optimal launch plans by channel with a 4P focus
- Responsible for commercializing annual business plans by developing segment and brand product assortment and promotional strategies by channel aligned to shopper drivers
- Develops the Nestle Purina PetCare innovation story by segment for external customer new item presentations
- Consults on Account Plans, ensuring alignment with brand and channel strategies
What will make you successful?
- 4+ years of proven relevant experience in Marketing, Trade Marketing or Sales leading the development, execution and assessment of customer or brand business plans and strategies within CPG industry
- Proficiency in Nielsen: 1+ years using the Nielsen IQ database to create and extract customized data pulls and interpret findings
- Completion of a University Degree in Business Administration with a focus on Sales or Marketing
- Demonstrated analytical expertise with a proven track record of synthesizing data, extracting meaningful insights, creating engaging narratives, and formulating effective strategies
- Strong communication and presentation skills: able to effectively present both internally to senior teams as well as externally to retail customers
- Proven leadership skills and ability to manage the needs of various stakeholder groups
- Ability to thrive in a fast-paced environment
Benefits
- Flexible and hybrid work arrangements
- Excellent training and development programs as well as opportunities to grow within the company
- Up to 50% off – Nespresso Coffee Machine, Capsules and accessories
- Access to the Discount Company store with Nestlé, Nespresso, and Purina products (Located across various Nestle offices/sites)
- Additional discounts on a variety of products and services offered by our preferred vendors and partnerships
- Bring your dog to work!
What you need to know
We will be considering applicants as they apply, so please don’t delay in submitting your application.
Nestlé Canada is an equal-opportunity employer committed to diversity, equity, inclusion, and accessibility. We welcome qualified applicants to bring their diverse and unique experiences as a result of their education, perspectives, culture, ethnicity, race, sex, gender identity and expression, nation of origin, age, languages spoken, veteran’s status, colour, religion, disability, sexual orientation and beliefs.
If you are selected to participate in the recruitment process, please inform Human Resources of any accommodations you may require. Nestlé will work with you in an effort to ensure that you are able to fully participate in the process.
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