The BDO is responsible for identifying and developing new revenue opportunities, enhancing customer and client engagement, and cultivating partnerships that contribute to a high-quality student and guest experience. The successful candidate will work closely with service unit leaders to drive innovation, improve service utilization, and promote operational excellence aligned with UPEI’s mission and values.
This dynamic role involves frequent interaction with internal and external stakeholders, including regular off-campus travel for client meetings, business development, and partner engagement, therefore a valid driver’s license is required. The successful candidate will deliver frequent public and private presentations on and off campus and will be required to work evenings and weekends to support events or peak operational periods.
What we offer:
- Flexible work arrangements
- 23 days of vacation per year
- Comprehensive Health and Dental
- Post Retirement Benefits
- Tuition Waivers
- Health and Wellness on Campus available to staff
- Professional Development Opportunities
- Identify, evaluate, and pursue new revenue-generating opportunities across Ancillary Services
- Develop and implement growth strategies and business plans for service units, informed by market research, benchmarking, and feasibility studies
- Collaborate with unit managers to align business goals with operations and use service data and client feedback to enhance offerings
- Grow new and existing revenue streams across ancillary units, including opportunities for cross-promotion and bundled service offerings
- Promote and drive bookings for campus accommodations, catering, and event services, including summer programs, external rentals and university residences during academic breaks, with a focus on increasing utilization during off-peak periods
- Lead outreach, sales, and marketing efforts to increase awareness and utilization of ancillary services
- Cultivate and manage strategic partnerships with community, business, and industry stakeholders
- Monitor financial performance, track key metrics, and prepare reports, proposals, and presentations to support strategic planning
- Perform administrative duties and support special projects as required
- Bachelor’s degree in Business Administration, Hospitality, Marketing, or a related field; a Master’s degree is considered an asset
- Minimum of five years’ experience in business development, preferably within hospitality, lodging, conference and event services; post-secondary experience is considered an asset
- Experience in multi-unit or cross-functional environments is preferred
- Demonstrated skills in project management, financial planning, and data analysis
- Excellent communication and stakeholder engagement abilities
- Proven ability to collaborate effectively with students, staff, faculty, and external partners
- Proficiency with CRM systems, marketing platforms, and Microsoft Office Suite
