General Information
Description & Requirements
We are the team who brought to the market breakout hits critically acclaimed Star Wars: Jedi Fallen Order, The Sims, Mass Effect: Legendary Edition, and several others. And there’s more to come!
You get it, we partner with the most incredible studios shaping the future of the industry to help execute on the foundational brand/marketing strategies to bring their games in the hands of millions of players.
EA is looking for a dynamic, highly motivated Brand Manager with proven achievement in brand strategy, product marketing and/or live service marketing. They must excel at marrying science and creativity to delight customers and partners, working with cross-functional teams in a fast-paced environment to support one of EA’s newest live service titles. The Brand Manager reports into the Director of Brand, and will be a key contributor to developing the live service brand strategy for skate. .
Key Responsibilities
- Assist the Brand Director collaborate with studio on season positioning, product features, content, and experiences by advocating on behalf of marketing and the player’s needs
- Kickoff the quarterly planning for seasons, starting with deeply understanding the product, briefing partner teams on the best way to approach the season, and working closely with brand marketing on the execution of the season campaign
- Support creative teams in briefing and driving campaign development across all seasonal content
- Connect product and competitive marketing analysis to ensure consumer and market trends are informing key seasonal brand strategies
Partner with consumer insights to synthesize consumer research, industry and market trends into tangible and actionable insights
Qualifications
- Proven experience in brand management, brand strategy, product marketing
- Solid business, analytical and critical thinking skills
- Project management and coordination across functional groups and external partners
- Experience building marketing strategies and executing tactical plans
- Strong communicator and collaborator
- Experience taking a product or service from consumer insight, to ideation, to market
- Experience with live service games a plus
Embraces working in a dynamic, flexible, ever changing environment
COMPENSATION AND BENEFITS
The ranges listed below are what EA in good faith expects to pay applicants for this role in these locations at the time of this posting. If you reside in a different location, a recruiter will advise on the applicable range and benefits. Pay offered will be determined based on a number of relevant business and candidate factors (e.g. education, qualifications, certifications, experience, skills, geographic location, or business needs).
PAY RANGES
In British Columbia, we offer a package of benefits including vacation (3 weeks per year to start), 10 days per year of sick time, paid top-up to EI/QPIP benefits up to 100% of base salary when you welcome a new child (12 weeks for maternity, and 4 weeks for parental/adoption leave), extended health/dental/vision coverage, life insurance, disability insurance, retirement plan to regular full-time employees. Certain roles may also be eligible for bonus and equity.
We adopt a holistic approach to our benefits programs, emphasizing physical, emotional, financial, career, and community wellness to support a balanced life. Our packages are tailored to meet local needs and may include healthcare coverage, mental well-being support, retirement savings, paid time off, family leaves, complimentary games, and more. We nurture environments where our teams can always bring their best to what they do.
Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.
