- Strategy
- Toronto, Canada
- Saatchi & Saatchi
- Intermediate
- Hybrid
- 8/22/2025
- 120422
Company description
Saatchi & Saatchi is an advertising agency with the belief that creativity, data, media and technology should all work together, and we use that to influence human behavior and drive success for clients. S&S is one of the world's largest agency networks with 114 offices and more than 6000 employees globally. Here in our Toronto office we work with some of the countries most valued brands including Toyota, Buckley's, and Children's Advil, as well as several under the Mondelez banner (Crispers, Oreo, and Chips Ahoy just to name a few). We’re an award winning agency in both creativity and effectiveness, so it’s really important for us here to convert that innovation and the great ideas into real tangible business results for the organization.
Overview
We are seeking an experienced and strategic Associate Director, Media Planning to join our team. This role is ideal for a media professional with strong leadership skills, proven expertise in multi-channel advertising, and a passion for driving results through innovative media strategies.
As Associate Director, you will play a pivotal role in developing and executing integrated media campaigns, leading client relationships, and mentoring a team of planners and buyers. You will work closely with senior leadership, clients, and cross-functional partners to ensure campaigns deliver measurable impact and align with business objectives
Responsibilities
Strategic Media Leadership
Client Management
Team Leadership & Development
Campaign Execution & Performance
Qualifications
Additional information
Saatchi is an equal opportunity employer and we welcome and encourage applications from all interested parties. Accommodations are available, upon request, for all stages of the interview and employment process for those with a disability or medical need during any stage of the recruitment process.
Saatchi & Saatchi is an advertising agency with the belief that creativity, data, media and technology should all work together, and we use that to influence human behavior and drive success for clients. S&S is one of the world's largest agency networks with 114 offices and more than 6000 employees globally. Here in our Toronto office we work with some of the countries most valued brands including Toyota, Buckley's, and Children's Advil, as well as several under the Mondelez banner (Crispers, Oreo, and Chips Ahoy just to name a few). We’re an award winning agency in both creativity and effectiveness, so it’s really important for us here to convert that innovation and the great ideas into real tangible business results for the organization.
Overview
We are seeking an experienced and strategic Associate Director, Media Planning to join our team. This role is ideal for a media professional with strong leadership skills, proven expertise in multi-channel advertising, and a passion for driving results through innovative media strategies.
As Associate Director, you will play a pivotal role in developing and executing integrated media campaigns, leading client relationships, and mentoring a team of planners and buyers. You will work closely with senior leadership, clients, and cross-functional partners to ensure campaigns deliver measurable impact and align with business objectives
Responsibilities
Strategic Media Leadership
- Develop, oversee, and optimize integrated media strategies across digital, broadcast, social, CTV, OOH, print, and emerging platforms.
- Translate client business objectives into effective media plans that drive brand growth and ROI.
- Stay ahead of industry trends, competitive landscape, and evolving media technologies to inform client strategies.
Client Management
- Act as a key point of contact for senior clients, providing strategic counsel and thought leadership.
- Build and maintain strong client relationships, ensuring high levels of trust and satisfaction.
- Present strategies, insights, and performance results in a compelling, data-driven manner.
Team Leadership & Development
- Lead, coach, and mentor a team of media planners, coordinators, and buyers.
- Oversee workflow, quality control, and professional growth of junior team members.
- Foster a collaborative, innovative, and performance-driven team culture.
Campaign Execution & Performance
- Oversee the end-to-end execution of media campaigns, ensuring on-time delivery, accuracy, and efficiency.
- Partner with analytics teams to measure performance, optimize campaigns, and report actionable insights.
- Manage budgets, negotiate with vendors, and ensure cost efficiency while maximizing media value.
Qualifications
- Bachelor’s degree in Advertising, Marketing, Communications, or related field.
- 6–10 years of progressive experience in media planning and buying, with proven leadership experience.
- Deep knowledge of Canadian media landscape (digital, programmatic, TV, radio, OOH, print, social, search).
- Strong analytical skills with experience in campaign measurement, attribution, and optimization.
- Excellent client-facing communication, presentation, and relationship-building skills.
- Demonstrated ability to manage large budgets and deliver measurable business results.
- Experience with tools such as Comscore, Nielsen, Google Marketing Platform, DSPs, ad servers, and analytics dashboards.
Additional information
Saatchi is an equal opportunity employer and we welcome and encourage applications from all interested parties. Accommodations are available, upon request, for all stages of the interview and employment process for those with a disability or medical need during any stage of the recruitment process.
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