Acquisition Marketing Manager, RBC Direct Investing

What is the opportunity?

The RBC Direct Investing Marketing team is seeking an innovative, bold thinking, results driven Acquisition Marketing Manager, to support the development and execution of its Direct Investing customer acquisition strategy, driving scalable growth and retention. The ideal candidate is passionate about driving maximum profitable acquisition and is an investing enthusiast.

The Manager is a dynamic marketing enthusiast, who is data obsessed and focused on collaborating on new growth opportunities. This innovative, bold thinker lives at the intersection of creativity and performance and is not afraid to challenge the status quote.

What will you do?

• Collaborate on and support a growth marketing strategy to deliver profitable acquisition, platform adoption/engagement, growth and retention, leveraging data and insights, and spanning across paid media, organic and owned channels

• Coordinate on high impact growth marketing campaigns, and optimization of paid media investments through testing and data driven insights

• Work with Senior Manager on addressing gaps in complex processes and identifying opportunities for growth within the overall strategy and share creative solutions and suggestions for growth marketing improvements / testing

• Develop a deep understanding of the self-directed investing space and related product offerings, their context within RBC’s business ecosystem and has the ability to translate the value proposition into client-centric messaging

• Support efforts to understand macro, category and consumer trends, which will be leveraged to inform the growth marketing strategy and approach, sparking the development of innovative acquisition / engagement opportunities and testing

• Navigate complexity through working collaboratively with key stakeholders across management levels including internal and external partners from ideation, strategy development and execution to deliver superior outcomes

• Contribute to a high performing team fostering a culture with a growth mindset, passion for creativity / continuous / bold thinking, experimentation, solution orientation and intrinsic curiosity

Must-have

• 5+ years of integrated acquisition marketing experience with a strong background in financial services or start up, and with a personal passion for investing.

• Familiarity in driving profitable data driven acquisition, exceeding business targets. A depth of experience in digital, mobile, social, and CRM.

• Proven ability to work in a collaborative, supportive way across multiple cross-functional teams and a matrix organization while being able to adapt and thrive with a rapidly evolving category, as well as an ambiguous, agile and changing environment

• Proven ability to influence in a highly complex organization. Demonstrated track record of client focus and strategic thinking (“why” in addition to ”what”)

• Great storytelling, excellent communication and interpersonal skills with a passion for innovation and challenging status quo with an emphasis on stakeholder management and obtaining buy in from various teams and seniority levels through influence, partnering and collaboration

Nice-to-have

• MBA and/or investment related credentials
• Active self-directed investor

What’s in it for you?

We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We operate collaboratively in an office environment where we are onsite 4 days per week. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.

• Excellent exposure to communicate with various business partners and stakeholders

• Opportunity to obtain hands-on experience throughout your role

• Working with an exciting, close-knit, supportive & dynamic group

• Opportunity to collaborate with other business segments within RBC

• Access to top tier learning resources to help shape your professional career

• Excellent career development and progression opportunities

• A comprehensive Total Rewards Program including bonuses and flexible benefits

• Competitive compensation

• “Best in Class” Employee Recognition Program

RBC’s compensation philosophy and principles recognize the importance of a highly qualified global workforce and plays a critical role in attracting, engaging and retaining talent that:

• Drives RBC’s high-performance culture
• Enables collective achievement of our strategic goals
• Generates sustainable shareholder returns and above market shareholder value

#LI-POST

Job Skills

Acquisitions, Communication, Creativity, Cross Promotions, Customer Acquisition Strategy, Customer Behavior, Direct Investments, Growth Marketing, Industry Knowledge, Long Term Planning, Marketing, Marketing Activities, Marketing Strategies, Product Marketing, Product Marketing Sales, Product Services

Additional Job Details

RBC WATERPARK PLACE, 88 QUEENS QUAY W:TORONTO TORONTO Canada 37.5 Full time Regular Salaried 2025-07-18

Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date above

Inclusion and Equal Opportunity Employment

At RBC, we believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.