Job Location: Calgary, AB
Job Type: Full-time, Permanent
No. of Openings: 2
Internal Job Title: Product Marketing Manager
Reports To: Product Marketing & Enablement Manager
Job Requirement(s):
“PBS is the fastest growing “All Inclusive Business Platform” vendor in North America and we’ve only just begun!”
The Opportunity:
We are changing the way people buy and service cars one dealership at a time. In business for over 30 years, PBS is the third largest DMS (Dealership Management System) provider to the North American retail automotive industry. Each month we welcome hundreds of new users to our software platform, and we need your help.
We are unique in the industry because we view our customers as business partners, technology innovators, and friends. Our software can run all aspects of an automotive dealership with sales, service, inventory management, and accounting modules.
And that's where you come into the picture. While specific roles are posted, PBS is always open to pivoting with quality people and adding to the team based on your skills and the needs of our customers. After you join the team, we will continue the process of moving you into new roles based on your talents, growth, and interests.
The Role:
PBS is looking to hire a Product Marketing Manager that will be an integral part of our growing team. As a Product Marketing Manager you will support the team with day-to-day administrative tasks, and ad-hoc requests. This position will be based in our Calgary head office and is not a remote work opportunity.
Responsibilities:
- Develop comprehensive Product Launch Strategies for introducing new software features to customers which encompasses all activities from pre-launch to post-launch and outlines how to create awareness, generate interest, and drive adoption of the product
- Understand the Go-to-Market parameters, goals and outcomes associated with software features
- Leverage customer and industry knowledge to understand market problems and identify areas of opportunity for marketing content and future development features
- Communicate with internal stakeholders on Product Launch strategies and marketing messaging of software features to build consistency and optimize the customer experience
- Create and document sellable talk tracks (business case scenarios) for features that can be shared internally and externally.
- Provide marketing with information and content to be used for marketing campaigns and newsletters
- Track and review usage statistics and develop strategies to monitor product adoption and assess effectiveness of campaigns and training processes
- Ability to objectively and effectively assess and react to changing business needs and requests
- Understand market problems through interactions with customers and PBS experts.
- Work closely with internal teams and provide insight into new development to ensure software direction will provide true value to customers and communicate information to relevant stakeholders
- Confidently convey the PBS culture through professional appearance, creating and maintaining genuine business relationships with the ability to perform under pressure
- Build professional relationships with customers and internal stakeholders.
- Be available as a product expert (Achieved through PBS certification, knowledge of dealership structure and processes and understanding common issues the software can alleviate. New hires will be offered onsite time to gain a better understanding of the dealership)
- Multi Silo Certification Required
- Project Management and Strategic Development Experience
- Excellent verbal and written communication skills
- Organizational and time management skills
- Customer focus / Excellent Customer Service skills
- Critical thinking and problem-solving skills
- Aptitude for learning new technology in a fast-paced environment
- Solid computer knowledge. Microsoft Office Suite
- Previous Managerial Experience in the Automotive Industry or Dealership Environment will be considered as an important asset
- Internal promotion and growth opportunities
- An education department dedicated to helping you with professional and personal development
- Free parking
- Staff events
- Competitive base salary
- Great referral bonus
- Staff discounts with GM, Dell, and more
PBS Systems thanks all applicants for their interest, however only those selected for an interview will be contacted. PBS Systems is an employment-equity employer. Candidates who require accommodations throughout the recruitment process please contact the Recruiting Department.