Overview:
Our award-winning culture embraces a bold vision of where technology can take us and a passion for tackling challenging problems with industry-first solutions. We believe that when people feel a sense of belonging, they can be more creative, innovative, and thrive at all points in their careers.
Responsibilities:
Careers Privacy Statement***Keysight is an Equal Opportunity Employer.***
Keysight is on the forefront of technology innovation, delivering breakthroughs and trusted insights in electronic design, simulation, prototyping, test, manufacturing, and optimization. Our ~15,000 employees create world-class solutions in communications, 5G, automotive, energy, quantum, aerospace, defense, and semiconductor markets for customers in over 100 countries. Learn more about what we do.
Our award-winning culture embraces a bold vision of where technology can take us and a passion for tackling challenging problems with industry-first solutions. We believe that when people feel a sense of belonging, they can be more creative, innovative, and thrive at all points in their careers.
Keysight Global Marketing is seeking a strategic, results-driven GTM Marketing Manager to lead global campaigns, with a focus on Emulation and Artificial Intelligence (AI), two of the most exciting and fast-growing areas in tech.
In this role, you’ll develop and execute integrated go-to-market plans that drive awareness, engagement, and pipeline growth. You’ll bring campaigns to life through compelling storytelling, aligned content, and smart, data-driven tactics that resonate with technical audiences. Collaboration is key—you’ll partner across product marketing, digital, regional teams, and creative to deliver impactful, customer-centric campaigns.
Key Responsibilities:
- Create integrated marketing plans for AI and Emulation solutions, outlining campaign strategies, objectives, tactics, and timelines.
- Align campaign efforts with broader business objectives, demonstrating strategic thinking and ensuring that campaigns drive measurable impact.
- Develop detailed campaign timelines, including schedules of tactic deliverables and a calendar of activities, ensuring all milestones are met within deadlines.
- Identify the appropriate mix of marketing tactics (digital, content, social, events, etc.) to achieve campaign goals.
- Partner with product marketing to develop compelling campaign content, ensuring alignment with product value propositions.
- Create, monitor, and communicate campaign results to measure the effectiveness of the tactics.
- Optimize campaign performance through data-driven reviews with key stakeholders.
- Collaborate closely with cross-functional teams—including creative, product marketing, digital, and regional teams—for seamless campaign execution.
- Bachelor’s degree (business/marketing) or equivalent, plus 5+ years in high-tech marketing communications or go-to-market roles.
- Experience creating and executing marketing campaigns using a diverse mix of digital channels.
- Exceptional communication and editorial skills with a strong command of English—both written and verbal.
- Demonstrated ability to analyze data, extract insights, and apply findings to improve campaign performance.
- Ability to independently prioritize tasks, manage timelines, and deliver against deadlines.
- Strong project management skills with a proven track record of juggling multiple campaigns or initiatives simultaneously.
- Passion for innovation, with a genuine interest in AI and Emulation.
- Familiarity with AEM and Domo is a plus.
Careers Privacy Statement***Keysight is an Equal Opportunity Employer.***