Develop and execute strategic marketing plans to grow adoption of investment and financial products.
Lead digital, social, and influencer campaigns tailored to retail and direct investors.
Oversee creative development, advertising, and communications across multiple channels.
Partner with internal stakeholders, analytics teams, and external agencies to deliver measurable results.
Monitor campaign performance, produce dashboards and reports, and generate insights to optimize future initiatives.
Ensure all marketing activities align with brand, regulatory, and governance requirements.
5+ years of marketing experience, ideally within financial services, asset management, or banking.
Bachelor’s degree in marketing, business, commerce, or related discipline.
Strong understanding of investment products and customer segments in retail banking/wealth.
Proven ability to deliver compliant, customer-focused campaigns in a regulated environment.
Excellent presentation, relationship-building, and communication skills.
Advanced proficiency with PowerPoint, Excel, and reporting tools.
Nice to Have
Hands-on experience in digital marketing across paid media, search, social, and content.
Agency or financial communications background.
Familiarity with ETF or investment product marketing.
Personal investing experience (ETFs, stocks, funds) considered an asset.