Marketing Data Analyst, Corporate Communications & Marketing

• 2500545

At Raymond James, we develop, we collaborate, we decide, we deliver, and we improve together.

Raymond James Ltd. is Canada’s leading independent investment dealers offering high quality investment products and services to Canadians seeking customized solutions to their wealth management needs.

Marketing Data Analyst, Corporate Communications and Marketing

How does the role impact the organization?

We are seeking a dynamic individual with an entrepreneurial mindset to join our corporate communications and marketing team as a Marketing Data Analyst. You will play a pivotal role in analyzing marketing performance, developing actionable insights, and supporting data-driven decision-making across the corporate communications and marketing organization. You will collaborate closely with marketing, communications, and digital teams to drive data-informed decisions that improve our advisor network, and drive growth. This role reports to the Senior Manager, Marketing Intelligence and Effectiveness.

What will your role be responsible for?

• Marketing Performance Analysis: Analyzing marketing program performance metrics to identify areas for optimization and recommend testing methodologies to maximize program effectiveness.
• Customer Insights and Segmentation: Analyze product data to uncover insights into segmentation and persona development. Continuously refine customer segmentation models based on evolving data and market dynamics.
• Market Research and Trend Identification: Conduct in-depth market research to identify emerging trends, competitor strategies, and advisor/consumer preferences. Provide strategic recommendations based on market insights to drive improved advisor experiences and lead generation.
• Data Reporting & Dashboards: Supporting the creation and maintenance of automated dashboards and reporting mechanisms to track real-time performance.
• Collaboration & Insights: Working closely with corporate communications and marketing teams to assess data needs and provide actionable insights that inform marketing strategies and decisions.
• Process Improvement and Automation: Identify inefficiencies in existing workflows and processes related to marketing systems, channels, and campaigns.

What can you expect from us?

Our most important investment is in people. Upon eligibility, Raymond James Ltd offers flexible workstyles, a competitive compensation and benefits package. Our benefits range from Health Benefits, RRSP Matching Program, Employee Stock Purchase Plan, Paid Time Off, Volunteer Days, Discretionary Bonuses, Tuition Reimbursement and many more! We also support internal promotion and community involvement.

What do we expect from you?

To qualify for this opportunity you possess:

• Bachelor's degree in Business, Statistics, Economics, Marketing or related field. Master's degree preferred.
• 1–3 years of experience in marketing analytics preferably in the wealth management industry, with a significant focus on website analytics and dashboarding.
• Technical Skills: Proficiency in data analysis tools such as SQL, Python, R, or similar. Experience with data visualization tools such as Tableau, Power BI, or Google Data Studio.
• Analytical Expertise: Strong ability to analyze complex data sets, identify trends, and translate findings into actionable insights.
• Communication: Excellent written and verbal communication skills, with the ability to present data insights to stakeholders at all levels.
• Collaboration: Demonstrated ability to work effectively in cross-functional teams and manage multiple priorities in a fast-paced environment.
• Knowledge of marketing principles, digital marketing channels, and customer relationship management (CRM) systems is a plus.

We encourage our associates at all levels to:

• Grow professionally and inspire others to do the same
• Work with and through others to achieve desired outcomes
• Make prompt, pragmatic choices and act with the client in mind
• Take ownership and hold themselves and others accountable for delivering results that matter
• Contribute to the continuous evolution of the firm

At Raymond James – we honor, value, respect the uniqueness, experiences, and backgrounds of all of our Associates. When associates bring their best authentic self, our organization, clients and communities thrive, it is part of our people-first culture. The Company is an equal opportunity employer and makes all employment decisions on the basis of merit and business needs.

Here at Raymond James we demonstrate our commitment to ensuring equal opportunities for all candidates. To request accommodations, candidates are instructed to contact Human Resources via email at recruitment@raymondjames.ca. By reaching out to this email address, candidates can communicate their specific requirements and discuss the necessary accommodations they may need to participate fully in the recruitment process.