Marketing Coordinator Opportunity
Pier 4 a certified Great Place to Work!
At Pier 4 our portfolio of multi-family real estate assets is growing and as a result we are looking for an experienced Marketing Coordinator to join our team in our Cambridge office. We are looking for a Marketing Coordinator, who wants to be part of our exciting journey and is truly engaged in being an advocate of and executing, best-in-class property marketing.
At Pier 4 we aspire to be the leaders in this space and at the same time we are grounded by years of expertise in property management, relationship-oriented business practices and a drive for continuous improvement. We maintain our properties with a focus on revitalization to assure our residents feel comfortable in their homes.
The Marketing Coordinator reports to the Marketing Managers in our Toronto corporate marketing team to ensure brand compliance and consistency in tone and manner. The Marketing Coordinator’s responsibilities include but are not limited to; a heavy focus on maintaining and managing the Pier 4 Residential website, rent sinc, Rental.ca and RENTCafe. RENTCafe is part of the Yardi Marketing Suite and is a marketing and leasing software platform featuring websites (with a custom CMS), social media, event management, email & SMS communications, on-line leasing and a resident portal.
Responsibilities
- Work closely with the Corporate Marketing team, Leasing Specialists and Asset Management to project manage and implement website updates and SEO
- Ensure property information is accurate and up to date on all Corporate and Property websites
- Upload and edit content (property and neighbourhood descriptions, amenities, photos, slide shows, etc.) for all Pier 4 properties
- Test and implement new features such as interactive site maps, ILS syndication, etc.
- Collaborate with the Corporate Marketing and Property Management teams, following their guidelines, while leading the creation, content development, and design of flyers, signage, and resident communications.
- Execute on the content strategy and calendar provided by Corporate Marketing while creating visuals, photos, and captions, managing the brand’s Instagram page, and bringing new ideas and trending content to boost community awareness.
- Compile key data by property and suite for the CMS File Management and Data Capture
- Work with the marketing team to create and update marketing collateral material using Canva.
- Monitor resident satisfaction survey platform and pull reports
- Coordinate involvement in rental association events and promotions
- Assist the Property Administration department as needed.
- Identify opportunities to leverage technology and create operational efficiencies.
- Support the creation of ad creatives, including visuals and copy, to align with campaign objectives and brand guidelines.
- Valid Drivers Licence and access to a vehicle for property visits and photos
Education, Qualification and Experience
- University degree, preferably in Marketing, Business, Public Relations, Communications, Journalism, or similar
- Experience in real estate marketing
- Strong attention to detail
- Must be organized, efficient, can prioritize, have excellent follow-up and outstanding interpersonal and communication skills.
- Excellent verbal and written communication skills required
- Strong project management and time management skills
- Good knowledge of Microsoft office programs including Word, Excel, Outlook and PPT
- An understanding of SEO, Google Analytics, YouTube with a strong understanding of social media trends and engagement
- Previous experience using a CMS (for example, WordPress)
- Previous experience using InDesign and the Adobe suite of products
- Experience in digital marketing is considered an asset