Job Summary:
Plan, develop, implement and evaluate various marketing and communication events, activities and initiatives.
Accountabilities:
1. Execute marketing and communication initiatives working within a specified budget.
2. Build, deploy and optimize email and/or social media marketing campaigns.
3. Execute quality assurance and testing across browsers, email clients, and mobile devices.
4. Write and disseminate announcements and promotional information through various communication methods.
5. Establish marketing and communication best practices and recommendations for improvement.
6. Plan and execute logistics for conferences, events or exhibits.
7. Provide recommendations on the suitability of space, venues, and set up for conferences, events or exhibits.
8. Develop and distribute evaluation surveys post-conference, event or exhibit. Collect and review feedback to assess and improve future events and activities.
9. Monitor and reconcile event costs and verifies accuracy of all expenses incurred.
10. Receive and respond to issues that arise during events.
11. Liaise with facility services and suppliers of contracted services to ensure that all services agreed to have been provided.
12. Coordinate the use of facilities and meeting space within the department.
Assets
- Proven ability to monitor and analyze key performance indicators (KPIs) such as CTR, engagement rate, follower growth, and conversion metrics to optimize campaign outcomes.
- Proficient in photography for digital content creation, including food product shots, lifestyle imagery, and event coverage tailored for social media platforms.
- Skilled in editing and producing multimedia content—including graphics, reels, and short-form videos—aligned with platform-specific trends and audience preferences.
- Strong awareness of evolving social media landscapes, including algorithm updates and emerging platforms, to maintain relevance and innovation in digital campaigns.
- Committed to upholding brand integrity across social channels by ensuring consistent tone, style, and messaging that reflect organizational values.
- Comfortable and confident in public-facing roles, including on-camera appearances for live or recorded content.
To apply for this job, please submit your application online.
McMaster University is located on the traditional territories of the Haudenosaunee and Mississauga Nations and within the lands protected by the “Dish With One Spoon” wampum agreement.
The diversity of our workforce is at the core of our innovation and creativity and strengthens our research and teaching excellence. In keeping with its Statement on Building an Inclusive Community with a Shared Purpose, McMaster University strives to embody the values of respect, collaboration and diversity, and has a strong commitment to employment equity.
The University seeks qualified candidates who share our commitment to equity and inclusion, who will contribute to the diversification of ideas and perspectives, and especially welcomes applications from indigenous (First Nations, Métis or Inuit) peoples, members of racialized communities, persons with disabilities, women, and persons who identify as 2SLGBTQ+.
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- Faculty of Health Sciences HR Office at ext. 22207, or
- School of Graduate Studies at ext. 23679
to communicate accommodation needs.
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