Job Requisition Id: 192829
Business Function: Marketing
Primary City: Toronto
Province: Ont. - GTA
Employment Type: Full-Time
Employment Status: Permanent
Language Requirement: English Essential
Employee Class and Level: CPMGA02
Number of Vacancies 1
Job Closing Date (YYYY/MM/DD): 2025/08/17
Job Description
The Manager Advertising is accountable for supporting the development and execution of brand-building marketing strategies and campaigns for Canada Post, aligning them with corporate goals and market insights. Through in-depth knowledge of corporate objectives, customers, consumers, competitors, market conditions, CPC products/services the Manager identifies, develops, and promotes programs and campaigns to business/consumer markets. Manages, executes, and evaluates various marketing and channel support activities (Digital and Physical) by product or Line of Business; this includes agency management and budget management. Evaluates and reports on results and works with stakeholders including business partners and suppliers to meet the Corporation’s objectives and to ensure competitiveness and brand vitality in the market.
Job Responsibilities
Below are the main job requirements and responsibilities for the Manager, Advertising.
1. Directs the development of Brand Advertising and alignment with Promotional programs for business/consumer markets, channel support, online promotions and to different geographic markets, etc. (corporate, product and/or retail) programs for the Corporation. Manages and makes recommendations on various Brand Marketing initiatives and strategies.
2. Manages and coordinates programs and campaigns, budget, timelines, objectives, impact and scope leveraging relationships with key stakeholders, project teams, suppliers and corporate communications to ensure their alignment and engagement.
3. Acts as the corporate resource and liaison on Marketing/Brand Advertising and liaises with the Corporation's agencies of record and other suppliers of advertising and promotion services; providing direction related to the scope, timing, target requirements etc. Works closely with agencies to create integrated and effective Brand marketing campaigns.
4. Supports the ongoing development of a Brand performance measurement system. Gathers input and insights across key stakeholder groups and agency teams to report on overall brand health, environmental impact, and campaign performance.
5. Contributes to the development of policies and standards on corporate Brand advertising and corporate Brand identity and evaluates on an ongoing basis their effective application throughout CPC. Ensures policies and standards are aligned with current corporate Brand advertising and corporate Brand identity and evaluates on an on-going basis their effective application throughout CPC.
6. Provides consultation on the creation and production of all advertising and promotional materials intended for an external audience to ensure that a consistent image and message is being maintained.
7. Leads the development of any new branding requirements, word marks or logos for CPC products or services to ensure consistency and adherence to an overall corporate look.
8. Provides on-going advice and hand-on training to corporate advertising standards to others within the Marketing team and across the organization.
Qualifications
Education
Completed post-secondary, preferably in a related field OR a combination of equivalent professional experience and training
Experience
3 to 5 years of relevant functional Brand Marketing experience- 2 or more years’ experience managing or influencing people
- Marketing Communications experience in either client or agency environment
Other Candidate Requirements
Proficient computer skills and competent with Microsoft Office programs- Excellent team building and leadership skills and experience
- Sound organizational, analytical, judgement and decision-making skills with proven abilities in problem solving
- Strong financial acumen
- Strong interpersonal skills with an ability to build and maintain relationships
- Strong oral and written communication skills
Other Information
Canada Post’s values and behaviours
Our Values - Trust, Respect and Deliver represent our fundamental promise to ourselves, our expectations of one and another and our shared duty to our country.
Our behaviours – Make the call, Know the destination, Deliver for others, Ignite our pride; embody our values, bringing them to life and guiding our actions.
We’re committed to living these values and practicing these behaviours every day. Learn more about the values and behaviours by visiting the Canada Post website.