Job Brief
The Communications, Advertising and Marketing (CAM) Officer develops and implements the CAM Strategy for the City and assists other departments and leaders with advertising and marketing needs to achieve desired results.
Wage $34.27 - $37.07 per hour (2025)
Reports to Manager, Communications, Advertising and Marketing
Department Corporate Services
Location 26 Francis Street, Lindsay, ON.
Hours Full-Time, Normal working hours are 35 hours per week.
Other General office environment with some travel throughout the City of Kawartha Lakes, in accordance with job requirements. Ability to attend meetings, events and promotional activities, which may be outside of normal business hours.
Position Summary
Under the direction of the Manager, Communications, Advertising and Marketing, this position will play an integral role in developing and implementing the Communications, Advertising and Marketing Strategy for the City; assisting Departments with their advertising and marketing needs by developing plans and supporting marketing and communication materials to achieve desired results.
Essential Duties
- Consult with City departments to determine needs and objectives for projects and then develop communications and marketing plans to achieve desired results. Plans would include objectives, audience, chosen tactics, project timelines, budget and measurement
- Work collaboratively within the Communications, Advertising and Marketing Division (CAM) to ensure all communications content is timely, consistent with key messaging and in compliance with all related policies and directives
- Develop and deliver training across departments with respect to the use of the CMS system and social media use
- Manage the existing communications process and develop measures to evaluate the success of the process
- Assist in the development of new communications tools to inform Council, staff and other audiences
- Monitor the quality and quantity of public engagement across the City and assist with enhancements through online and offline tools
- Actively monitor media activity (traditional and social media) and create reports to evaluate results
- Perform other related duties as assigned.
Marketing and Advertising Project Management
- Execute marketing plans for departments to the extent required, including communications, booking advertising, fulfilling printing and distribution, issuing media releases etc.
- Develop plans to complement the corporate communications program to ensure City residents are provided with timely and program specific information reaching the appropriate audience using the most cost-effective and efficient platforms
- Manage the City’s centralized weekly advertising program by guiding departments through the process of writing, formatting, print-proofing, approvals and invoicing
- Proactively evaluating communication, advertising and marketing initiatives and recommend enhancements to programs where required.
Website Content Management
- Manage the daily content requirements of the website including researching, writing and uploading final content to the CMS system
- Responsible to review, edit and approve website content submitted from a variety of sources across the municipality to ensure quality and consistency
- Develop online content and assist with the selection of images, videos and other content as appropriate to support desired messaging
- Take responsibility to troubleshoot and resolve issues with the website including errors, omissions or technical difficulties by working with the vendor.
Qualifications
- Post-secondary diploma in public relations, advertising and/or marketing
- Minimum 5 years of related progressive experience, preferred in a municipal environment, public relations or advertising agency
- Demonstrated initiative, creativity, and strategic thinking
- Excellent written communication skills with the ability to filter and consolidate information from various sources to achieve a consistent voice
- Meticulous attention to detail and accuracy
- Proficiency in writing press releases, reports, presentations and marketing plans
- Experience working with all marketing channels, online and offline
- Demonstrated professional and ethical responsibility to protect privacy, use confidential information appropriately, treat sensitive situations with appropriate degree of tact and discretion
- Demonstrated customer-service and interpersonal skills at a level to develop and maintain collaborative working relationships both within and outside the municipality including members of the media
- Excellent time-management skills with the ability to prioritize workload and meet deadlines, and the ability to deal with multiple demands
- Excellent organizational and administrative skills with the ability to work independently and in a team environment
- Ability to demonstrate initiative consistently with commitment to quality improvement, sharing process improvement initiatives with management
- Demonstrated ability to understand and abide by municipal policies and procedures
- Demonstrated proficiency in Microsoft Office, social media scheduling software and website CMS systems
- Working knowledge of video editing an asset
- Occasional travel to various work locations is required to fulfill the job duties of the position
- Upon a conditional offer of employment, a Criminal Record Check will be required.