***Must also apply through our website:
https://www.hooplifebasketball.com/careers/director-of-hooplife-basketball-edmonton
HoopLife Basketball Inc. is a high-performance sports business sparking confidence and HoopLife Basketball Inc. is a high-performance sports business sparking confidence and success in athletes and youth through basketball. With elite training centers across Canada (and growing more), Canada-wide camps and clinics, a cutting-edge mobile training app with thousands of users, a fast-growing apparel brand, and a bold online presence, we’re building a legacy with relentless hustle and big-picture ambition. We’re a startup that plays to win, powered by a team with zero ego, owning every outcome, and delivering an 11/10 experience in everything. If you’re ready to grind, serve humbly, and make a difference for the next generation, this is your arena.
The Opportunity
We’re seeking a visionary Director to pioneer our new HoopLife Basketball Edmonton chapter and bring the mission to life. You’ll launch and lead operations, coach athletes, make sales calls, recruit and mentor elite coaches, and forge community partnerships to grow HoopLife’s impact in Edmonton. This full-time role demands long, tough hours, a multi-year commitment, and a passion for transforming youth beyond a failing school system. With our turnkey systems and leadership support, you’ll build a thriving facility, aiming for a physical multi-court basketball center within a few years. If you’re humble, driven by business, basketball, and faith in God, ready for the ride of a lifetime, this is your chance to shape Edmonton’s future.
What You’ll Do
- Launch and manage Edmonton’s HoopLife operations, turning our new facility into a beacon of excellence.
- Coach athletes on the court, leading sessions, clinics, and programs with passion.
- Make weekly sales calls to families, selling camps, memberships, and programs to fill every slot.
- Recruit, hire, and train coaches and staff, mentoring them to build a united, mission-driven team.
- Forge partnerships with Edmonton businesses and community leaders, driving sponsorships and engagement.
- Build relationships with thousands of families, becoming the face of HoopLife in Edmonton.
- Oversee facility setup and upkeep—maintenance, cleaning, equipment—to create a world-class environment.
- Work long, tough hours, balancing coaching, sales, recruitment, and partnerships, giving your all to the mission.
Who You Are
- Zero ego—ready to serve athletes, families, and the team with humility and heart.
- Passionate about impacting youth—you believe basketball builds confidence and success for athletes failed by schools, especially young men.
- A proven leader with experience in management, sales, or coaching, ready to launch a startup operation.
- Driven by business—you thrive on sales, recruitment, and building community ties from the ground up.
- Skilled in basketball, able to coach with energy and lead by example on the court.
- A doer who owns every task, admits mistakes fast, and brings solutions, never passing problems.
- Relentless and organized, thriving under pressure with an 11/10 standard despite grueling hours.
- Honest and direct, communicating with respect and uplifting everyone around you.
- A team player committed to a multi year journey, ready to grow HoopLife into a multi-court powerhouse.
- Startup or community leadership experience is a bonus, but your heart for athletes and grit are everything.
Why HoopLife?
- Invest in Yourself: Take a risk on your potential, with autonomy to grow as a leader and person.
- Build Wealth and Impact: Seize a job-of-a-lifetime to make a great living while changing lives.
- Real Impact: Shape Edmonton’s youth, building a stronger generation.
- Strong Benefits: Competitive salary, health, dental, vision, and 3 weeks of vacation.
- Best Tools: Apple laptop to keep you dialed in and effective.
- High-Stakes Startup: Thrive where effort, ownership, and big thinking win.
- Mission-Driven Team: Join a crew that’s all-in, helping youth rise in a broken world.
- Resume Gold: Gain unmatched leadership and business skills to carry for life.
- Legacy Opportunity: Invest in yourself and build HoopLife Edmonton for a decade or more.
Ready to Rise with HoopLife?
This is for leaders who hustle hard, stay humble, and see basketball as a way to build confidence in youth. If you’re driven to launch a city, live for mentoring youth, and ready to own a multi-year challenge with heart and grit, HoopLife Edmonton is your calling. Apply now with your resume and a video cover letter showing us how you’ll light up our new city—no half-measures.
**Must also apply through our website:
https://www.hooplifebasketball.com/careers/director-of-hooplife-basketball-edmonton
Job Type: Full-time
Pay: $25.00-$35.00 per hour
Benefits:
- Dental care
- Extended health care
- On-site gym
- Paid time off
- Vision care
Ability to commute/relocate:
- Edmonton, AB (T5J): reliably commute or plan to relocate before starting work (required)
Education:
- Secondary School (required)
Experience:
- Leadership: 1 year (preferred)
Work Location: In person