About Us
We are a Quebec-based health and wellness company in the early stages of a digital transformation. Our product portfolio is mature, and our B2B and D2C customer base is solid — but when it comes to CRM, marketing automation, and lifecycle engagement, we’re building from scratch.
Unlike large companies with over-engineered legacy systems, our tech stack is modern, lean, and built for speed. We work in HubSpot, Klaviyo — easy-to-use, agile platforms that give us the flexibility to move fast, test quickly, and act on insights without technical bottlenecks.
This role is key to shaping how we engage and retain our customers digitally — and we’re looking for someone who combines technical execution with the leadership and influence needed to drive change across a team still learning the value of CRM and lifecycle marketing.
The Role
You will own the end-to-end lifecycle marketing function across HubSpot and Klaviyo. From segmentation strategy and automation setup to sales team training and campaign performance reporting — you’ll define how we connect with customers and drive eCommerce adoption.
You’ll work closely with our sales and marketing leads, collaborate with external agencies and content partners, and lead cross-functional conversations to turn CRM into a growth engine.
Your campaigns will be critical in driving B2B/B2C eCommerce adoption and ongoing retention.
What You’ll Do
- Lead the design and execution of all CRM and lifecycle marketing programs
- Build lifecycle campaigns (onboarding, reactivation, winback, retention) across HubSpot and Klaviyo
- Segment B2B customers by value (e.g. <$10K/year) and behavior using Shopify Plus and HubSpot data
- Train the B2B sales team on pipeline usage and CRM best practices
- Collaborate with design and content teams — you own the strategy, they deliver the assets
- Own performance reporting: LTV, conversion rates, pipeline velocity, campaign impact
- Run experiments to improve segmentation, timing, and messaging
- Lead coordination with internal stakeholders and agency partners
What You Bring
- 3+ years in CRM, lifecycle marketing, or automation
- HubSpot certification – required
- Hands-on experience with Klaviyo and Shopify Plus
- Strong skills in segmentation, workflow automation, and customer journey building
- Experience leading change within cross-functional teams
- Comfortable briefing and collaborating with design, content, sales, and digital
- Able to build and present KPI dashboards that tell a story
- Basic HTML (for QA and troubleshooting)
- Bilingual (English/French) – required
What You’ll Own
- Lifecycle marketing strategy and implementation
- CRM pipeline usage and adoption across sales
- Segmentation models and data syncs
- Klaviyo campaign and flow execution
- Performance dashboard and monthly reporting cadence
- Collaboration with agency and tech partners
What We Offer
- Ownership of a core growth function in a high-impact role
- Direct collaboration with leadership
- Supportive team and budget for tools and training
- Clean, fast, modern tech stack — no legacy bloat
- Competitive compensation and benefits
- Visibility, responsibility, and autonomy from day one