On-Target Earnings: $110K USD Base Salary + performance+based variable + equity
Location: Kelowna, BC (In-studio)
👋 About Us
Martell Ventures is not your typical venture studio. We’re an AI-native incubator backed by world-class operators, built to launch scalable companies that solve real problems for small and mid-sized businesses (SMBs) around the world.
Our mission is clear: empower high-agency founders to build enduring, profitable companies that create massive impact through automation, intelligence, and personalization.
How We Operate
As a CEO or CTO inside Martell Ventures, you’ll operate like a founder owning vision, execution, and upside, while plugging into a studio with unfair advantages:
We partner with proven entrepreneurs and elite technical builders to form two-person founding teams. Together, we incubate high-leverage AI startups inside our 90-day sprint model. Every venture launches with capital, distribution, execution playbooks, and hands-on support from 8-figure founders and GTM operators.
We don’t bet on ideas, we bet on operators.
- Distribution via Dan Martell’s network and SMB audience
- Execution playbooks used by 8-figure companies
- Elite founder community with weekly accountability rhythms
- Access to capital, talent, and market insight from day one
We’re not building shiny MVPs or B2C toys. We’re building enduring companies—designed from day one to hit $500K in 90 days and $10M ARR in 36 months.
🎥 Why you shouldn't work here – Radical Transparency from our CEO
📝 What Applying Looks Like
We keep it transparent and efficient. Here’s what to expect:
- 1-min intro video (Loom, Vidyard, or Google Drive – share your link below)
- Application review
- 15-minute intro call
- Strengths assessment – how you learn and do
- In-person interview – values and culture fit
- Paid test project – work with us, like you're already on the team
- Final call with our CEO
- Offer – if we’re both excited, we move forward fast
💼 About the Role
As the CEO / Business Lead of Hero, you’ll be the commercial co-founder responsible for traction. You’ll operate alongside a technical co-founder within Martell Ventures’ proven incubation model to validate the market, close early revenue, and scale fast.
This is a high-ownership, zero-to-one role focused entirely on customer discovery, execution, and growth. No fundraising required, just build something that gets paid.
🔍 What You'll Do
Go-to-Market Execution
- Lead customer discovery to validate an urgent recruiting pain
- Drive outbound, run demos, close deals, and increase retention
- Craft messaging and positioning that resonate with buyers
- Build repeatable sales processes from scratch
Revenue & Traction
- Own early revenue: convert prospects and scale revenue quickly
- Translate customer insights into product feedback and roadmap priorities
- Report traction metrics weekly (MRR, CAC, LTV, churn)
- Serve as the external face of Hero: from partners to advisors
Speed & Clarity
- Move fast with limited resources and without the need to fundraise
- Act without waiting for specs: ship funnels, messaging, and results weekly
🧠 What You Bring
Required Qualifications
- 3–5+ years experience in B2B SaaS, marketplaces, or recruiting — as a founder, commercial lead, or operator
- Demonstrated success in outbound sales: cold outreach, demos, and closing from zero
- Exceptional verbal and written communication skills — clear, persuasive, and fast
- Proven ability to drive early revenue and build repeatable sales systems
- Strong analytical mindset with comfort using KPIs to guide decisions (MRR, CAC, churn, etc.
- Hands-on experience with CRM tools, sales funnels, and GTM execution
- A bias for action, self-direction, and comfort operating in fast-paced, ambiguous environments
Preferred Qualifications
- Prior experience in a founding or co-founding role
- Background in recruiting, HR tech, or marketplace business models
- Familiarity with lean startup principles and iterative product development
- Experience working within incubators, accelerators, or venture studios
💡 You're a Great Fit If You…
- Want to launch and scale a company from the ground up
- Are obsessed with winning for both customers and the business
- Thrive in high-speed, zero-to-one environments
- Love building, selling, learning and doing it again
- Want day-one equity and a real shot at building something meaningful
- Are hungry for more than a job, you want a mission
🌄 Why Kelowna? Why Now?
People move here for the views. They stay for the vibe. Kelowna offers:
- A thriving entrepreneurial ecosystem
- World-class outdoor activities at your doorstep
- Great schools, arts, and a vibrant, welcoming community
- Lakeside patios, mountain trails, craft coffee, and yes, amazing wine