Brand Manager, Sales Strategy & Planning

What will you work on?

The Brand Manager, Sales Strategy Planning, is responsible for category, brand, channel and retail plans in the US market. The Sales Strategy Planning team connects our brands with customers, categories and shoppers, and is responsible for developing and informing our category and brand priorities, go-to-market plans and oversee the US PL for assigned business segment.

How will you create impact?

• Manage a portfolio of Dolls and Collectibles Brands and drive them to exceed annual corporate goals – revenue, margin, market share, and consumer demand in US Market
• Support customer and channel priorities, strategies and plans
• Partner closely with Sales Operations and Commercial Analytics to add value to sales organization with actionable insights
• Collaborate with Sales and Marketing teams to establish consumer-centric retailer activation plans – product lines, strategic retailer marketing plans, promotional plans
• Understand reporting and analysis of POS. Make recommendations and manage portfolio plans based on item and brand retail performance
• Partner with Shopper Marketing on establishing best in class retail plans to maximize impact at POP
• Manage relationships with key external partners to ensure we deliver on brand priorities, amplification of current priorities and drive synergies across product, marketing and pricing
• Drive Financial Planning – manage mix/pricing to achieve financial objectives. Assist roll ups, keep to pricing deadlines, liaise with Brand Finance and Sales
• Identify market trends and competitive insights to support portfolio management and go-to-market plans for the US
• Toy Fair – A key member of the wider team responsible for preparing for and contributing to Toy Fair. Present to trade/retail partners, through previews and Toy Fairs, to secure necessary levels and breadth of retail support
• Use forecasting and market insights tools including Circana and Brand Health Trend Reports to evaluate brand performance and marketing effectiveness
• Lead brand operations including forecasts, pricing, profitability analysis and market share analysis
• Regularly audit and have a comprehensive understanding of the competitive landscape and trends to generate new and innovative ways to launch and market our Dolls and Collectibles segment

What are your skills and experience?

• Experience managing a portfolio of Dolls and Collectibles business in the US market
• Passionate about the Collectibles category and has a deep understanding of how to market product
• Experience working with licensors and managing licensed brands preferred
• Consumer product brand management experience in a new product-oriented industry, preferably working with Collectibles, toy, entertainment, fashion, or other pop culture products
• Strong brand management skills – experience with pricing, PL management, channel and portfolio management and ability to deliver strong marketing plans
• Strong collaboration skills – ability to work closely with Sales to deliver against commercial goals
• Working knowledge of a variety of marketing tactics from Digital, Social and Retail Media/Ecom
• Ability to navigate or learn new systems – Power BI, SAP, Circana, Forecasting Tools
• Experience managing brand PL with proven results of achieving MC/DC/GS$ targets

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