Job Overview
We are seeking a creative and driven Social Media Specialist to join our dynamic team. In this role, you will be responsible for managing our social media presence, developing engaging content, and fostering relationships with our audience. You will play a crucial part in enhancing our brand visibility and reputation through effective public relations strategies and social media management.
Responsibilities
- Develop, implement, and manage our social media strategy to align with business goals.
- Create engaging content across various platforms, including Facebook, Twitter, Instagram, and LinkedIn.
- Monitor social media channels for trends and audience engagement, responding promptly to comments and messages.
- Collaborate with the marketing team to ensure brand consistency in messaging and visuals.
- Analyse social media performance metrics to refine strategies and improve engagement rates.
- Stay up-to-date with the latest trends in social media and public relations to ensure our approach remains innovative.
- Assist in the creation of press releases and other public relations materials as needed.
Requirements
- Proven experience in social media management or a related field.
- Strong understanding of public relations principles and practices.
- Excellent written and verbal communication skills with a keen eye for detail.
- Proficiency in using social media management tools and analytics platforms.
- Ability to work independently as well as collaboratively within a team environment.
- Creative mindset with the ability to generate fresh ideas for content creation.
- Familiarity with graphic design tools is an advantage but not essential. If you are passionate about social media and eager to make an impact within a vibrant team, we would love to hear from you!
Job Types: Full-time, Part-time, Freelance
Pay: $17.20-$27.34 per hour
Experience:
- Social Media Specialist: 1 year (required)
Work Location: In person
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