Social Media Coordinator (Chinese/English)

Job Summary
We are seeking a creative and detail-oriented Social Media Coordinator to join our dynamic team. The ideal candidate will be responsible for developing and executing our social media strategy to enhance our online presence, engage with our audience, and drive traffic to our e-commerce platforms. This role requires a strong understanding of digital marketing trends, graphic design skills, and proficiency in various social media management tools.

About Us
ILinkCanada Global Visa Services is a Calgary-based immigration consulting company dedicated to supporting newcomers and families in building their future in Canada. With over two decades of professional experience, our team guides clients through every step of their immigration journey. We are now seeking a part-time Social Media Coordinator to help us share these stories and expand our digital presence.

Role Overview

We are looking for a creative and motivated bilingual (English & Chinese) Social Media Coordinator to join our team on a contract basis. This role will focus on producing and curating engaging, professional content across our social media platforms, including:

• WeChat & Xiaohongshu
• Instagram, Facebook, and LinkedIn
• Video platforms (YouTube, Bilibili, and others as needed)

The ideal candidate is a strong storyteller who can weave together content collected by our staff—transforming real immigration journeys, community insights, and industry updates into posts and videos that resonate with our audiences.

Key Responsibilities

• Develop and implement a consistent content calendar across all company channels.
• Write, edit, and publish engaging bilingual posts (English & Chinese) tailored to each platform.
• Produce and edit short-form and long-form video content (e.g., client stories, educational videos, highlights of company activities).
• Ensure brand consistency in tone, visuals, and messaging.
• Track social media analytics, trends, and engagement to adjust strategies.
• Collaborate with staff to collect raw materials (photos, videos, stories) and refine them into strategic, compelling narratives.
• Experiment with creative formats (reels, short videos, infographics) to increase audience reach and engagement.

Qualifications & Skills

• Fluency in English and Chinese (written and spoken) is required.
• Strong writing and storytelling abilities with a professional yet approachable tone.
• Familiarity with major social platforms, especially WeChat, Xiaohongshu, Instagram, Facebook, LinkedIn, and video-sharing platforms.
• Basic video production and editing skills (e.g., CapCut, Adobe Premiere, or similar).
• An eye for visual design and branding consistency.
• Knowledge of current digital media trends and audience engagement strategies.
• Ability to work independently, meet deadlines, and align content with organizational goals.
• Previous experience in social media, communications, or content creation is an asset but not required—we welcome driven, junior-level candidates eager to learn and make an impact.

Duties

• Develop, implement, and manage social media strategies across multiple platforms including Facebook, Instagram, Twitter, and LinkedIn.
• Create engaging content that reflects the brand’s voice and resonates with target audiences.
• Utilize tools such as Hootsuite and Buffer for scheduling posts and analyzing performance metrics.
• Conduct keyword research and implement SEO best practices to improve organic reach.
• Design visually appealing graphics using Adobe Creative Suite, including Adobe Photoshop and Illustrator.
• Manage Facebook Advertising campaigns to increase brand awareness and drive conversions.
• Monitor social media channels for engagement opportunities and respond to comments or inquiries promptly.
• Analyze performance data using Google Analytics to refine strategies and report on campaign effectiveness.
• Collaborate with the marketing team to align social media efforts with overall marketing goals.
• Proofread all content for accuracy and consistency before publication.

Experience

• Proven experience in social media management or digital marketing, preferably in an e-commerce environment.
• Strong graphic design skills with proficiency in Adobe Creative Suite (Photoshop, Illustrator).
• Familiarity with social media management tools such as Hootsuite or Buffer.
• Knowledge of SEO principles and keyword research techniques.
• Experience with Facebook Advertising campaigns is a plus.
• Excellent communication skills with a keen eye for detail in proofreading content.
• Ability to work independently as well as collaboratively within a team environment. If you are passionate about social media and eager to make an impact through innovative digital marketing strategies, we encourage you to apply for this exciting opportunity.

Start Date: As soon as possible.

To apply, please submit a sample social media piece (such as article posting, short-form video) and your resume.

Thank you for your interest in advance.

Job Types: Part-time, Fixed term contract, Casual, Freelance

Pay: From $18.00 per hour

Expected hours: 3 – 9 per week

Benefits:

• On-site parking

Work Location: Hybrid remote in Calgary, AB T2E 1J8

Expected start date: 2025-09-02