- We're transparent with our employees. You'll hear updates on company financials, how we're performing against bonus goals, and how we're responding to challenges we face.
- We're growing. For you, that means unparalleled growth opportunities and a role in shaping the direction of the company.
- We're fun. You'll work with and learn from the smartest people in the industry and have a blast doing it.
SEO Manager
Kepler is seeking a highly motivated and experienced Search Engine Optimization (SEO) Manager to join our growing marketing team. The ideal candidate will have 3-5 years of proven experience in developing and executing successful end-to-end SEO strategies, driving organic traffic, and improving search engine rankings. This role requires a blend of strategic thinking, technical proficiency, and hands-on execution across various SEO disciplines.
Responsibilities:
- End-to-End SEO Strategy & Execution: Develop, implement, and manage comprehensive SEO strategies to achieve business objectives, increase organic search visibility, and drive qualified traffic to our website.
- Content SEO: Collaborate with content creators to optimize new and existing content for key pages, ensuring alignment with SEO best practices and keyword strategies. This includes optimizing on-page elements, content structure, and user experience.
- Technical SEO: Conduct regular technical SEO audits and implement recommendations to improve website performance, crawlability, indexability, and overall site health. This includes managing sitemaps, robots.txt, schema markup, site speed, and resolving technical SEO issues (e.g., broken links, redirect chains, canonicalization).
- Link Building: Develop and execute effective link-building strategies to acquire high-quality backlinks from authoritative websites, improving domain authority and search rankings.
- Google Merchant Center Management: Manage and optimize product feeds within Google Merchant Center to ensure accurate product data, resolve disapprovals, and maximize visibility for our product catalog in Google Shopping and other relevant platforms.
- SEO Keyword Strategy: Conduct in-depth keyword research to identify high-value keywords and long-tail opportunities. Develop and maintain a comprehensive keyword strategy that informs content creation, technical optimizations, and overall SEO efforts.
- Local SEO: Strategize and partner with our internal teams and Yext to optimize our local business listings and location pages. Focus on driving local search traffic, improving local pack rankings, and ensuring consistent and accurate business information across all relevant platforms.
- Performance Monitoring & Reporting: Monitor, analyze, and report on SEO performance using tools like Google Analytics, Google Search Console, and other SEO platforms. Provide actionable insights and recommendations for continuous improvement.
- Stay Up-to-Date: Keep abreast of the latest SEO trends, algorithm updates, and industry best practices to ensure our strategies remain effective and competitive.
Qualifications:
- 3-5 years of hands-on experience in SEO, with a proven track record of success in driving organic growth.
- In-depth knowledge of search engine algorithms and ranking factors.
- Strong understanding of technical SEO principles and best practices.
- Experience with various SEO tools (e.g., SEMrush, Ahrefs, Moz, Google Analytics, Google Search Console, Screaming Frog).
- Proficiency in managing Google Merchant Center and optimizing product feeds.
- Demonstrated experience in developing and executing successful link building campaigns.
- Solid understanding of local SEO strategies and experience working with platforms like Yext.
- Excellent analytical skills with the ability to interpret data and translate it into actionable insights.
- Strong communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
- Highly organized, detail-oriented, and able to manage multiple projects simultaneously.
Bonus Points:
- Experience with e-commerce platforms.
- Familiarity with content management systems (CMS) like WordPress.
- Basic understanding of HTML, CSS, and JavaScript as they relate to SEO.
- Retail or franchise experience
This is an exciting opportunity for a results-driven SEO professional to make a significant impact on our online presence and contribute to our overall business growth.
Transparency is fundamental to Kepler’s culture. Our compensation strategy is designed to attract, reward, and retain the talented employees that drive Kepler’s growth and success. We aim to offer competitive direct compensation and a rich indirect compensation program that demonstrates the value we place on our employees and their wellbeing.
Total Compensation:
- Base Salary: $85,000 - $105,000
- Target Annualized Discretionary Bonus: 5% ($4,250 - $5,250)
- Target Total Cash: $89,250 - $110,250
Benefits:
- Healthcare/Dental/Vision
- Unlimited PTO
- Group RRSP Contributions
- $75/mo Wellness Stipend
- $100/mo Mobile Phone Stipend
- $50/mo Internet Stipend
- $500/yr Annual Learning Stipend
- $2,000/yr Annual Tuition Stipend
- One-time $200 New Hire Home Office Equipment Stipend
- Parental Leave - 16 week primary caregiver / 6 week secondary caregiver leave
- Annual Work From Anywhere 4 weeks per year
Kepler is a people first organization. If this role piques your interest but you may not check every box, we still encourage you to apply! Studies show that imposter syndrome can prevent women and people of color from applying unless they meet every single qualification. We welcome all who are interested to apply, you just might be a great candidate for this role or others.
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