Apply Digital is a global experience transformation partner. We drive AI-powered change and measurable impact across complex, multi-brand ecosystems. Leveraging expertise that spans across the customer experience lifecycle from strategy, design to engineering and beyond, we enable our clients to modernize their organizations and maximize value for their business and customers.
Our 750+ team members have helped transform global companies like Kraft Heinz, NFL, Moderna, Lululemon, Dropbox, Atlassian, A+E Networks, and The Very Group.
Apply Digital was founded in 2016 in Vancouver, Canada. In the past nine years, we have grown to ten cities across North America, South America, the UK, Europe, and India.
At Apply Digital, we believe in the “One Team” approach, where we operate within a ‘pod’ structure. Each pod brings together senior leadership, subject matter experts, and cross-functional skill sets, all working within a common tech and delivery framework. This structure is underpinned by well-oiled scrum and sprint cadences, keeping teams in step to release often and retrospectives to ensure we progress toward the desired outcomes.
Wherever we work in the world, we envision Apply Digital as a safe, empowered, respectful and fun community for people, every single day. Together, we work to embody our SHAPE (smart, humble, active, positive, and excellent) values and make Apply Digital a space for our team to connect, grow, and support each other to make a difference.
Visit our Careers page to learn how we can unlock your potential.
LOCATION: Apply Digital is hybrid/remote friendly. The preferred candidate should be based in the Greater Toronto Area of Canada, working in hours that align to ET.
THE ROLE:
If you know how to build a content strategy from the ground up and then write the pieces that make it real, and you’ve spent 6–8 years telling B2B stories in consulting, agency, or tech environments, let’s talk.
At Apply Digital, we transform experiences, unlocking growth, operational excellence, and stronger customer connections.
We’re looking for a senior-level strategic content writer to join our marketing team on a 12-month contract starting September 2025.
This role is 70% strategic thinking — collaborating with stakeholders to uncover customer tensions and problems, arrive at a sharp POV, define the right messages, and map them to the buyer journey in ways that support business goals — and 30% hands-on writing. You’ll lead the thinking, shape the narratives, and then bring them to life through sharp, clear, on-brand content that positions Apply Digital as a thought leader.
RESPONSIBILITIES
- Own the end-to-end content process — from initial research and insight gathering to creating the brief, executing the content, and ensuring it delivers measurable results.
- Partner with stakeholders to define content objectives that support funnel progression and pipeline growth.
- Develop content strategies mapped to the buyer journey, identifying how each piece supports awareness, consideration, and conversion goals.
- Conduct market, competitor, and audience research to uncover insights that ground content in relevance and authority.
- Translate complex technical and business concepts into clear, compelling stories for executives, decision-makers, and industry audiences.
- Create high-quality content across formats — thought leadership, blog posts, case studies, white papers, research reports, video scripts, webinars, website copy, and social content.
- Build content that not only informs but also nurtures leads and supports account-based marketing efforts.
- Collaborate with cross-functional teams — including design, tech, growth marketing, BD, partnerships, and strategy — to ensure content aligns with campaign objectives and brand positioning.
- Present and refine strategies with C-suite and senior leadership input.
- Monitor performance metrics, draw insights, and recommend optimizations to improve reach, engagement, and conversion.
REQUIREMENTS
- University degree in business, marketing, journalism, communications, or related field preferred.
- 6–8 years of experience in strategic content roles, ideally in B2B tech or professional services.
- Proficiency in Google Suite.
- Native-level English fluency with expert-level writing and editing ability.
- Prior CMS experience (Storyblok or similar) is an asset.
- A proven ability to think strategically about content: understanding target audiences, business goals, and how messaging drives pipeline growth.
- Deep familiarity with B2B marketing funnels — from awareness through post-sale engagement — and how content fuels each stage.
- Strong writing skills, with a portfolio that shows your ability to engage professional audiences across channels.
- Experience in grounding work in audience insights, competitive analysis, and brand strategy.
- Ability to create clear, actionable briefs that align writers, designers, and marketers around a shared vision.
- Skilled at distilling technical or abstract concepts into accessible, persuasive narratives.
- Understanding of SEO, accessibility best practices, and analytics to guide decision-making.
- A creative mindset — bringing fresh ideas, exploring new formats, and spotting unconventional opportunities — paired with the flexibility to adapt to change and prioritize what’s right for the business.
- Ability to manage multiple projects and priorities without losing sight of the strategic big picture.
- Comfort operating in both high-level planning and hands-on execution.
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LIFE AT APPLY DIGITAL
At Apply Digital, people are at the core of everything we do. We value your time, safety, and health, and strive to build a work community that can help you thrive and grow. Here are a few benefits we offer to support you:
Great projects: Broaden your skills on a range of engaging projects with international brands that have a global impact.An inclusive and safe environment: We’re truly committed to building a culture where you are celebrated and everyone feels welcome and safe.Learning opportunities: We offer generous training budgets, including partner tech certifications, custom learning plans, workshops, mentorship, and peer support.Generous vacation policy: Work-life balance is key to our team’s success, so we offer flexible personal time offer (PTO); allowing ample time away from work to promote overall well-being.Customizable benefits: Tailor your extended health and dental plan to your needs, priorities, and preferences.Flexible work arrangements: We work in a variety of ways, from remote, to in-office, to a blend of both.
Apply Digital is committed to building a culture where differences are celebrated and everyone feels welcome. That’s why we value equal opportunity and nurture an inclusive workplace where our individual differences are recognized and valued.
For more information, visit the Diversity, Equity, and Inclusion (DEI) section of our website. If you have accommodation needs at this stage of the recruitment process, please inform us as soon as possible by emailing us at [email protected].
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