We’re hiring a senior individual contributor to lead the end-to-end strategy, execution, and evolution of our lifecycle marketing program — from account creation to onboarding, activation, and retention. This role is ideal for someone who thrives at the intersection of product usage, GTM alignment, and data-driven communication. You’ll architect lifecycle journeys that accelerate time-to-value and deepen user engagement across email and supporting channels.
As a lead, you are expected to think and operate at a systems level: designing scalable frameworks, defining KPIs, and influencing cross-functional teams to deliver a unified customer experience. You’ll serve as the connective tissue between Growth, Product, Sales, CS, and Ops to ensure our lifecycle engine drives measurable business impact.
What you'll be doing:
- Lifecycle Strategy & Execution:
- Own the full lifecycle strategy for PLG users: from signup through onboarding, adoption, and retention.
- Design and implement journey frameworks, message architectures, and channel strategies across email, in-app, push, and chat — aligned to user intent and behavior.
- Define and prioritize activation and engagement milestones based on quantitative and qualitative inputs (e.g., usage analytics, feedback loops with CS/Sales).
- Cross-Functional Collaboration:
- Serve as the lifecycle lead across GTM functions — partnering closely with Sales, Customer Success, and Product to define shared lifecycle goals, reduce onboarding friction, and surface education opportunities.
- Align with Marketing Operations, Revenue Operations, BizOps, and Data Architecture teams to build scalable automation, targeting infrastructure, and reporting systems.
- Data, Measurement & Optimization:
- Develop KPI frameworks and lifecycle dashboards in collaboration with RevOps and MOps — including activation rates, onboarding velocity, retention, and expansion triggers.
- Lead rigorous A/B testing and multivariate experimentation across lifecycle programs. Translate findings into concrete messaging and sequencing improvements.
- Build cohort-level journey tracking and use insights to evolve personalization logic, suppression rules, and campaign logic.
- Thought Leadership & Enablement:
- Act as a subject matter expert on lifecycle best practices and emerging PLG trends — providing strategic recommendations to executive stakeholders and helping guide lifecycle strategy for adjacent teams (e.g., Growth PMs, CS Enablement).
- Create documentation, playbooks, and architecture diagrams to ensure long-term sustainability of programs.
What you’ll bring to the table:
- 8+ years in Lifecycle, Product, or Growth Marketing, with at least 2+ years in a PLG or hybrid self-serve/Sales-led environment.
- Experience designing and scaling email-driven lifecycle programs that integrate with product behavior and CRM logic.
- High proficiency with marketing automation platforms (e.g., Braze, Iterable, Marketo), product analytics (e.g., Amplitude, Mixpanel), and customer data orchestration (e.g., Segment, Hightouch).
- Strong project management and cross-functional collaboration skills — able to manage multiple campaigns and stakeholders in parallel.
- Proven ability to lead cross-functional initiatives, define KPIs, and align teams across Marketing, Sales, CS, and Product.
- Strategic thinker with deep executional capability: able to operate at the architectural level and also build flows, QA assets, and troubleshoot dependencies.
- Comfortable building consensus with multiple stakeholders and presenting roadmap progress to leadership.
StackAdapters Enjoy:
- Highly competitive salary
- RRSP matching
- 3 weeks vacation + 3 personal care days + 1 Culture & Belief day + birthdays off
- Access to a comprehensive mental health care platform
- Full benefits from day one of employment
- Work from home reimbursements
- Optional global WeWork membership for those who want a change from their home office
- Robust training and onboarding program
- Coverage and support of personal development initiatives (conferences, courses, etc)
- Access to StackAdapt programmatic courses and certifications to support continuous learning
- An awesome parental leave policy
- A friendly, welcoming, and supportive culture
- Our social and team events
About StackAdapt
We've been recognized for our diverse and supportive workplace, high performing campaigns, award-winning customer service, and innovation. We've been awarded:
Ad Age Best Places to Work 2024G2 Top Software and Top Marketing and Advertising Product for 2024Campaign’s Best Places to Work 2023 for the UK2024 Best Workplaces for Women and in Canada by Great Place to Work®#1 DSP on G2 and leader in a number of categories including Cross-Channel Advertising
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