Paid Search Manager

Role:  Paid Search Manager 
Location: Toronto 

THE OPPORTUNITY

MiQ is looking for a Paid Search Manager to join the team. The Paid Search Manager role is for individuals who are looking to diversify their paid search experience and be part of a team that is looking to launch their paid search arm in Canada. This role will not only execute campaigns but will be asked to innovate the way that we trade at the same time.  You will join a global company with a global culture to match. We live and breathe our MiQ values in order to help businesses win and support our employees’ professional and personal development. This is a new and exciting endeavour for MiQ and we are looking for passionate, driven people to join us!

WHAT WE VALUE IN OUR PEOPLE

Passion – We love and live what we do
Determination - We always find a way to figure it out
Unity – We back each other and challenge each other
Agility – We anticipate the unexpected, embrace and adapt to change
Courage – We dare to think unconventionally

JOB RESPONSIBILITIES

Your main responsibilities will include:

Campaign Planning & Execution

• Develop comprehensive SEM strategies aligned with business objectives
• Brainstorm ideas for marketing campaigns and paid advertising
• Conduct keyword research, competitor analysis, and industry trend monitoring
• Collaborate with other digital marketers to align campaign strategies and goals for clients
• Learn about the MiQ product stack and how search fits into our offering
• Proactively introduce new ideas and initiatives while staying current on emerging trends
• Stay current with industry trends and platform updates

Campaign Maintenance, Reporting, and Insights

• Create and manage search engine marketing (SEM) campaigns
• Build out media buys for various platforms and oversee the day-to-day execution of paid media
• Ensuring that campaigns are hitting required pacing and performance KPIs in order to achieve client goals through consistent optimizations
• Define campaign budgets, align campaign goals, and ensure adherence to search optimization principles
• Analyze, review and report on the effectiveness of paid campaigns to maximize results and make a recommendation for future campaigns.
• Report back weekly and when necessary to management on:
• PPM (Pacing, Performance, Margin) for accounts you are responsible for
• Bandwidth
• MiQ reputational risks & servicing risks
• Right to play risks 
• When campaign budgets are shifting more to other 3rd parties

Collaboration

• Meet with clients to determine their goals and budget
• Advise clients/stakeholders on costs, expectations, outcomes, and processes
• Provide actionable insights on campaign performance to relevant stakeholders
• Disseminate best practices and learnings across other MiQ teams
• Create dashboards, reports (weekly, monthly, quarterly), and present data, recommendations and insights via regular and ad-hoc reporting platforms to help teams and clients understand and monitor the health and performance of the campaigns

REQUIRED EXPERIENCE

• Minimum 4 years of experience running paid search (SEM)campaigns within these platforms (Google Ads/SA360, Microsoft)
• Minimum 4 years of experience with these platforms: Google Analytics, GTM, Tableau (or similar data visualization tools)
• Proven track record of driving ROAS/ROI through paid search
• Knowledge of landing page optimization and A/B testing methodologies
• Clear evidence of servicing advertisers to a high standard
• Experience managing and planning paid search strategy, presenting to clients and executing as per plan
• Client Services background is advantageous but not required

REQUIRED SKILLS 

• Strong mathematical and analytical skills are essential
• A start-up mind-set
• Flexible and adaptable as a team player with strong communication skills
• Ability to multitask, prioritize and stay organized
• Excellent Excel and powerpoint skills for client reporting and insights
• A can-do attitude to provide energy, drive and enthusiasm
• A dream to grow your career as the company scales
• Ability to navigate competing deadlines and prioritise tasks 
• Eager to work directly with clients
• Technically and analytically astute
• Strong troubleshooting ability, clear systematic approach to problem solving
• Strong communication skills and an ability to work both independently and contribute within a team environment
• Ability to problem-solve, work independently, and identify potential risks
• Eager to learn new systems, technologies, and advertising techniques
• Alignment with MiQ's core values/culture

BENEFITS & PERKS

• Competitive compensation that includes an annual bonus and profit share
• No copay Benefits from day 1 (single or family)- medical, dental, vision
• 25 vacation days
• 2 extra paid days of Inclusion Leave per year to acknowledge and celebrate cultural holidays, community endeavours, and inclusive initiatives that are meaningful to our employees beyond the standard holidays.
• 6 months paid parental leave  
• RRSP matching contribution plan
• Wellness benefits, including access tothe  benefits provider Consult+
• Awesome opportunities for growth
• Flexible work environment with both remote and in-office attendance and fun team-building activities
• 2 weeks virtual orientation to learn about our business and meet the broader team upon joining MiQ

At MiQ, we don’t just accept the differences of our people, it is the foundation of what makes us who we are. MiQ is very proud to be an equal opportunity workplace and to be certified as a “Great Place to Work”'!