Position Summary
The Data Analyst role will be part of the Audience Strategy and Analytics team. This role will focus on building audience segments and conducting in-depth analyses to gain deeper insights into their characteristics. The ideal candidate should possess strong expertise in Python, SQL, marketing analytics, and data visualization, along with a creative, outside-the-box approach to problem-solving. In addition to the core responsibilities, the ideal candidate should have exceptional time management skills for meeting deadlines in a fast-paced environment. This role requires the ability to operate on both a strategic and tactical level, delving into data across many clients and brands and being able to bring to light the insights.
Key Responsibilities
- Conduct analysis using a combination of tools such as Python, SQL and Tableau to compile and share analysis and insights into presentations and reports
- Building audiences analyzing insights using both proprietary third-party data solution and first party data.
- Work closely with internal teams to identify client business needs and look for opportunities to create customized analyses for clients across industries and verticals.
- Work both independently and in a team environment to research, test and implement new tools, platforms and technologies to understand applications and use cases.
- Automation of insight reports using Tableau and Python.
- Optimizing SQL queries for better performance and faster analysis
- Interact with stakeholders both in technical and business settings and be able to communicate complex ideas to a broader audience.
- Client and Vendor Management
- Continuously seeking opportunities for process improvement and expanding our data offerings and revenue opportunities.
- Audience Ad-Serving Pacing Analysis
- Audience Performance Analysis
Desired Skills & Experience
- 2 to 3 years of experience in analytics focused roles manipulating data and providing insights on business KPI’s and performance metrics.
- Advanced Microsoft Powerpoint and Microsoft Excel Skills
- Excellent written and verbal communication skills
- Prior experience in marketing analytics, consumer insights, or relevant agency environment
- Experience performing exploratory data analysis on Python leveraging Pandas, Numpy, Matplotlib
- Experience in data visualization in Python Matplotlib and other libraries or software such as Tableau, PowerBI or Google Looker
Nice to Have:
- Experience in analyzing Web Analytics
- Experience in using Snowflake DB, Microsoft SQL, Amazon Redshift or Google BigQuery
- Experience in building presentation decks for clients
- General Understanding of Web-Scraping
- General Understanding of Programmatic, Social Advertising, DMP, DSP
- General Understanding of Unsupervised Learning and Supervised Learning Algorithms
KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn 'action' into 'outcome' for our clients, leveraging our unique capabilities in optimization, analytics, AI, and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning across performance marketing and data and technology. Fueled by a deep understanding of consumer behavior, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client's function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more at www.KINESSO.com
What's in it for you?
• Generous paid time off with a minimum of 37 paid days off including vacation and monthly wellness days. We also have four-day long weekends, half-day summer Fridays, and meeting-free Friday afternoons year-round.
• A flexible hybrid work model that works for you.
• A focus on personal development with formal training opportunities, including mental health training and inclusion education for everyone.
• A chance to be part of and grow within a global network of agencies.
• The opportunity to contribute to our company culture by joining one of our many community-based employee groups, such as Black Employee Network, Girls on Fire, Hispanic or Latinx Alliance, Neuro Network, Pan-Asian Network, and Rainbow Lounge.
KINESSO is an equal opportunity employer, committed to providing equal employment opportunities to all employees and applicants without regard to race, colour, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, disability, or any other basis prohibited by applicable federal, provincial, or municipal law. If you require an accommodation in any aspect of the selection process, please reach out to [email protected]
